Customer relationship management (CRM) tools have changed how companies talk to customers and partners. The casino business is no different. To grow sustainably, casino operators need to build strong relationships with affiliates. Affiliates bring in traffic, money, and increased brand awareness. But like any partnership, these relationships need to be nurtured and open, with tools that make it easier to talk to each other and track performance. Let’s dive in! Top 10 Casino CRM Strategies…
Affiliate management (or, affiliate program management) is a whole separate segment in the affiliate marketing business. Are you getting into the affiliate marketing business and unsure how to manage the program? Looking for affiliate management services? Thriving and popular affiliate programs do not just happen by chance. This article will explain everything you need to know about managing your affiliate program and partners so the process runs automatically. Looking to manage your affiliate program automatically?…
Are you tired of facing limitations and challenges with IncomeAccess, your current iGaming affiliate marketing provider? Do you wish for a more satisfactory alternative that offers more features, better support, and increased cost-effectiveness? As professionals in the iGaming industry, we understand the need for robust software that allows you to achieve your goals efficiently and effectively. That’s why we’re excited to introduce you to Scaleo – the perfect IncomeAccess alternative. Scaleo offers a comprehensive suite…
If you’re serious about making your casino affiliate program stand out, here’s a secret: multi-tier commissions could be the missing piece of the puzzle. No, it’s not just about fancy jargon or gimmicks—multi-tier commissions can actually be a game-changer in supercharging your affiliate network, increasing loyalty, and driving real growth. Ready to dive in? Let’s start by covering the basic! What are Multi-Tier Commissions Anyway? Traditional affiliate marketing is pretty straightforward—you drive traffic, sales happen,…
Successful casino affiliate management is the cornerstone of a business strategy in the online gambling industry. It is a dynamic and lucrative sector that can catapult your iGaming business to unimagined heights. However, it can be quite a challenge to navigate the affiliate landscape with its evolving trends, complex algorithms and competitive nature. Do you want to join the online casino affiliate marketing game? Great decision! As the multi-billion dollar iGaming industry continues its rise,…
Are you feeling lost in managing many affiliate programs? Are you swamped by the details and the need for good partnerships? It’s time to find a better way and make things smoother for top success. Here, we’ll share three eye-opening facts. They show why managing affiliate programs well is crucial: Good program management can up your revenue by 10-20%. Optimizing your programs can make a big difference in profits. Companies that build strong partnerships see…
Want to make your casino’s ROI the best it can be? A crazy number — 81% of brands have gone to affiliate marketing for a good reason: people say they’re earning about a quarter of their sales through affiliate channels. To give you an idea, that all adds up to about $8.2 billion in the U.S. alone. But you must be wondering how some brands are not only getting back what they spent on software…
Hiring affiliate managers may sound more accessible than it is. Affiliate marketing has become a cornerstone of the online gambling industry, as this marketing strategy allows gambling sites to broaden their reach and attract new customers through strategic partnerships with affiliate marketers. However, managing an affiliate program is not easy. It is a complex task that demands expertise, time, and resources. This is where affiliate managers come into play. This comprehensive guide will delve into…
Hosted affiliate software may have a few disadvantages that every business owner should be aware of. Today, we will discuss a few of the many disadvantages of self-hosted affiliate software and why you should opt-in for SaaS affiliate software if you are serious about your affiliate business. Why It’s Important to Avoid Self Hosted Affiliate Software? The platform you choose to power your affiliate program or affiliate network is your most crucial decision when starting…
Are you looking for a way to generate more revenue for your business without spending a lot of extra time and effort? Affiliate program management could be the answer. Affiliate program management is the process of setting up, optimizing, and managing an affiliate program. It involves working with affiliates (your partners) to promote your products or services and drive sales. With the right affiliate marketing solution, such as Scaleo, you can easily maximize the efficiency…
