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iGaming Industry

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Adhering to iGaming regulations is extremely important if you want to run your business smoothly in the European Union. However, before we dive into the nitty-gritty of regulations, it’s vital to understand what exactly falls under the “iGaming” umbrella. iGaming, also known as online gambling, includes any form of gamble that takes place online. This includes: online casinos sports betting poker lotteries slots In this article, we will cover the general aspects of online gambling…

iGaming marketing is expected to take a lot of shapes and forms in 2024. While iGaming partners are the core of any gambling-based business, the iGaming industry has been snowballing over the years, with no signs of slowing down. And, as the competition intensifies, iGaming companies need to adopt effective affiliate & partner marketing strategies to stand out from the crowd and reach their target audience. Partner marketing has proven to be a valuable tool…

iGaming affiliate marketing refers to the “iGaming” vertical (the activity of playing games for money, prizes, or rewards) in the online gambling industry. Affiliate marketing, in this case, is a form of recruiting new players through personalized links, that attribute the referred player to the partner who referred them. Casino games, poker, sports betting, and other games of chance or skill are good examples. This vertical is popular among iGaming affiliates because it is a…

Big data in the iGaming industry is changing the market. The iGaming industry has undergone significant transformation in recent years. The introduction of new technology has led to an abundance of fresh content, creating numerous new opportunities for the sector. In this blog post, we will discuss the role of big data in the iGaming business and how it will affect your future operations. What Exactly Is Big Data? Big data is a term used…

How much should you pay your iGaming affiliates? The commissions are arguably the most motivating factor for your current and future affiliates. Affiliate payouts form the basis of affiliate programs, so creating conditions acceptable to all parties involved in the affiliate program can be difficult. A commission rate must attract affiliates while also incentivizing existing ones to attract new players and, ideally, new partners. Meanwhile, your partner program’s expenses should not exceed your revenue. How…

iGaming affiliate software gained enormous popularity in 2023 primarily because the iGaming industry relies heavily on referrals. Looking to start an affiliate program for your iGaming business? That is a great decision! An affiliate program can help you grow your customer base revenue tremendously. But, which software should you choose to use to run your program? Let’s find out! Today, we’ve compiled a list of the top 15 affiliate program software for iGaming businesses. This…

As the world of iGaming continues to evolve at a breakneck pace, staying ahead of the curve is crucial for success in this dynamic industry. That’s why we’re thrilled to announce that Scaleo will be part of ICE London 2024, the leading global gaming and gambling event.  This premier event will take place over three days, from 6th to 8th February 2024, at the ExCeL London, and promises to be a melting pot of innovation,…

Successful casino affiliate management is the cornerstone of a business strategy in online gambling industry. It is a dynamic and lucrative sector that can catapult your iGaming business to unimagined heights. However, it can be quite a challenge to navigate the affiliate landscape with its evolving trends, complex algorithms and competitive nature. Do you want to join the online casino affiliate marketing game? Great decision! As the multi-billion dollar iGaming industry continues its rise, the…

Casino affiliate tracking solutions are offered on every corner of the internet, but how do you choose the right one? Every online casino operator knows, that selecting the right affiliate tracking software is crucial to your business success. The software you pick will determine how accurately you track your affiliate partnerships, how much data you have to optimize your affiliate program, and how reliably you can pay commissions. With so much at stake, you need…

Have you ever wondered what fuels the growth of successful iGaming businesses? A critical component is their ability to find and partner with the right affiliate marketers.  But why is this partnership so important, and how can it propel your iGaming business to new heights? 3 Tips to Find the Ideal iGaming Affiliate Marketing Partners What Do You Need?How To Achieve It?1Understand Your Business NeedsDefine your target audience and align affiliate partnerships with your business goals…