IGaming Industry Archives - Page 2 Of 2

In iGaming

Top 10 Casino Affiliate Management Vendors & Strategies in 2024

December 30, 2023 14 Mins Read

Successful casino affiliate management is the cornerstone of a business strategy in online gambling industry. It is a dynamic and lucrative sector that can catapult your iGaming business to unimagined heights. However, it can be quite a challenge to navigate the affiliate landscape with its evolving trends, complex algorithms and competitive nature. Do you want to join the online casino affiliate marketing game? Great decision! As the multi-billion dollar iGaming industry continues its rise, the…

In iGaming

3 Tips to Find the Ideal iGaming Affiliate Marketing Partners in 2024

December 22, 2023 8 Mins Read

Ideal iGaming affiliate marketing partners do exist, and if they are not promoting your casino yet – you probably didn’t do enough to find them. Why? Because affiliate marketing and strategic partnership go hand in hand. Have you ever wondered what fuels the growth of successful iGaming businesses? A critical component is their ability to find and partner with the right affiliate marketers. But why is this partnership so important, and how can it propel your…

In iGaming

Top 10 iGaming KPIs Every iGaming Business Should Measure & Track in 2024

December 8, 2023 14 Mins Read

KPIs for the iGaming industry vary greatly from one business to another. Some Gaming KPI’s are more essential, while others are less. You’re probably aware that you need to keep track of your finances, but it’s not always as simple as it sounds. While your accounting file may provide some insight into general performance, the insights are most powerful when combined with other data sources. In this blog post, we’re going to dive deep into…

In iGaming

Affiliate Marketing for Online Casinos – Why It Works Best?

November 23, 2023 8 Mins Read

Affiliate marketing for onlne casinos – why it’s the ultimate strategy? While there are numerous methods for promoting an online casino, affiliate marketing has proven to be the most effective. Of course, SEO, PPC, media advertising, displays, and other offline activities should all be part of the overall strategy (after all, diversity increases your chances of success) — but when we compare investments and results, affiliate marketing frequently wins the ROI competition. Let’s go over…

In iGaming

How To Work With The RevShare Model in iGaming Business? Full Guide

November 23, 2023 12 Mins Read

RevShare model in iGaming is a popular commissions-payment structure used in the iGaming business, which involves splitting the revenue generated by an online casino or sportsbook with its affiliates. Affiliate programs in the gambling and betting industry offer partners to send traffic to their offers with different payment models – CPA, CPL, and RevShare, among other popular ones. In this article, we will talk about RevShare and explain what it is, what affiliate programs should…

In iGaming

10 Places Where You Can Hire Affiliate Managers for an Online Casino

November 11, 2023 8 Mins Read

Hiring affiliate managers may sound easier than it really is. Affiliate marketing has become a cornerstone of the online gambling industry, as this marketing strategy allows gambling sites to broaden their reach and attract new customers through strategic partnerships with affiliate marketers. But, managing an affiliate program is not a walk in the park. It is a complex task that demands expertise, time, and resources. This is where affiliate managers come into play. In this…

In iGaming

Revenue Sharing (RevShare) for iGaming Affiliate Programs – Full Guide

November 3, 2023 11 Mins Read

RevShare model, which is an abbreviation for “revenue share” in the casino and iGaming industry. It is a partnership where the casino operator repeatedly pays a percentage of their revenue to the partner for every client they have referred. The percentage of revenue shared is typically agreed upon in advance, in a so-called revenue sharing agreement. It can be based on various factors, such as the number of players referred or the amount of revenue…

In iGaming

White Label Casino Affiliate Marketing Solutions: Full Guide

November 1, 2023 15 Mins Read

White label casino affiliate program solutions have gain an enormous popularity, becase we all know that casino and betting industries rely heavily on affiliate marketing as their primary, if not exclusive, traffic source. The need for effective, scalable affiliate marketing solutions becomes critical for businesses in various industries, particularly the highly competitive online gambling sector. With white-label affiliate marketing solutions for casinos, you can leverage the powerful tools of high-ticket software and customize them to…

In iGaming

The Role of Partner Marketing in iGaming Promotional Strategies

September 11, 2023 6 Mins Read

Partner marketing has become an integral part of the iGaming industry. As many of iGaming business owners know – a lot of doors are closing before you when you come to advertise your business. This is why partner marketing remains one of the most robust and reliable sources of steady traffic in 2023. In this blog post, we will explore the key factors that iGaming companies need to consider to implement partner marketing and successfully…

In iGaming

10 Tips for Creating Content for Gambling & Casino Affiliate Sites

September 2, 2023 9 Mins Read

Casino affiliate marketing isn’t created out of thin air. If you’re operating a gambling or casino affiliate site, you already understand the significance of creating high-quality “casino content” that captivates your audience and boosts traffic to your site. However, with so many other sites out there competing for the same audience, it can be challenging to stand out from the crowd. That’s why I’ve put together these 10 tips to help you create content that…

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