Did you know that the online gambling market is projected to reach a staggering $153.6 billion by 2030? With such massive potential, casinos are locked in a fierce battle for customers’ attention. If you’re in the casino game, having a killer advertising strategy is like holding the key to the jackpot. But here’s the thing – how do you make sure your ads stand out in a sea of flashy promotions and enticing offers? It…
Do you want to optimize your affiliate marketing strategy in the highly competitive world of iGaming? Are you looking to skyrocket your conversions and stay ahead of the competition? Then, it’s time to unlock the power of A/B testing with AI. 👉 Read our blog post on 10 Ways to Do A/B Testing in iGaming Campaigns But before we dive into the game-changing benefits of this dynamic duo, let’s take a look at some eye-opening…
Did you know that the global online gambling market is expected to reach an astonishing value of $127.3 billion by 2027? It’s mind-boggling how much cash casinos rake in. It’s even more baffling when you realize how cutthroat the industry is. But here’s a head-scratcher for you: In a business this crowded, how does your casino stand out and bring in new customers? The old ways of marketing don’t work any longer. What will? A…
Want to make your casino’s ROI the best it can be? A crazy number — 81% of brands have gone to affiliate marketing for a good reason: people say they’re earning about a quarter of their sales through affiliate channels. To give you an idea, that all adds up to about $8.2 billion in the U.S. alone. But you must be wondering how some brands are not only getting back what they spent on software…
Did you know that the global online gambling market is on course to grow by billions of dollars in the coming years, with projections suggesting a surge past $100 billion by 2025? This staggering figure underscores the rapid expansion of an industry where making the right move could mean the difference between a jackpot win and a bust. But how do casinos navigate this glut of opportunity? Could your decisions be the secret ingredient to…
Did you know that the global iGaming market is expected to reach a value of $127.3 billion by 2027? With such a vast industry, affiliates and operators must leverage analytics to drive success in their marketing campaigns. But how can basic affiliate marketing analytics help you optimize your strategies and achieve better results in the competitive iGaming landscape? Exploring the High-Stakes World of iGaming Affiliate Marketing iGaming affiliate marketing is a thriving industry that offers…
Tailoring your affiliate strategies to individual player types is crucially important. Here is why: have you ever considered why some players just browse while others play big? Or why certain promotions entice a select few, but not others? It’s all about player behavior – a complex puzzle that, when solved, can transform your affiliate strategies from good to exceptional. In this blog post, we’re not just skimming the surface. We will explore the intricate tapestry of player…
Using data-driven insights is crucial for maximizing marketing efforts in the iGaming industry. As data continues to shape the competitive arena of iGaming, understanding its impact on ROI and conversions is pivotal for marketers looking to stay ahead of the curve. 10 Ways How Big Data is Improving ROI and Conversions – Explained AspectExplanationCustomer Segmentation 🎯Big data enables iGaming marketers to segment their customer base more effectively based on demographics, behavior, and preferences. By targeting…
Performance marketing software – how to choose the right software and what should you look for? As performance-based marketing becomes increasingly popular, we will explain all aspects of performance marketing software and show you how to use it to run Google ad campaigns, email marketing, promote your affiliate links on social media, and more. Marketing performance is considered to be one of the most challenging aspects of marketing. With that being said, more than 50%…
Betting campaigns in 2024 are as creative as they can get. However, launching a successful sports betting advertising campaign is not an easy task. There are many elements involved, platforms to leverage and messages to develop and distribute to attract new customers. On top of that, regulations are complex and are constantly evolving. How do you effectively break through the noise and connect with your target audience? We’ve been in the affiliate sports betting industry…
