CPA affiliate tracking software – what is it, and what to look for when choosing the right one? Many CPA tracking software lets you monitor your CPA-based offers. Each CPA marketing software has unique features that will suit different business models. If you’re using SEO, Facebook advertising, and Google ads, you’ll need a monitoring platform compatible with Google Analytics and Facebook Pixel. This is because personalized targeting and re-targeting are essential to your Google and Facebook…
Free affiliate tracking software is hard to find because most high-quality affiliate software products, such as Scaleo, come at a price. Simply because a lot of effort has gone into their development, the software needs to be paid for to ensure continuous updates and robust security. This means that any software – whether it’s a simple affiliate management tool or a complex affiliate marketing tracking software – needs to cover its costs if it is…
Performance marketing software – how to choose the right software and what should you look for? As performance-based marketing becomes increasingly popular, we will explain all aspects of performance marketing software and show you how to use it to run Google ad campaigns, email marketing, promote your affiliate links on social media, and more. Marketing performance is considered to be one of the most challenging aspects of marketing. With that being said, more than 50%…
Partner marketing software gives your company the partner platform it needs to track affiliate sales and campaigns, as well as all the tools you need to build your partner marketing strategy. Every partner has their own private dashboard through which they can access campaign materials, links, deals, affiliate promotions, and news. Partner marketing software, also sometimes referred to as partner relationships management or, in short – PRM software, can help sales managers build better relationships…
Multi-Level affiliate marketing (also known as multi-tier marketing or simply MLM) – has been around for a very long time now. Since this marketing structure works so well, today, many software solutions are designed to provide network owners and advertisers with multi-tiered commissions and payout structures. In this post, we will discuss what MLM is, how it differs from traditional affiliate marketing, and what MLM software can do for your business. Do you need affiliate…
Conversion tracking software can help you determine which digital marketing activities generate the most conversions and assign monetary value to your campaigns. You are probably familiar with tools like Google Analytics or various pixel tracking software out there that can help you measure and improve your ROI. Still, there are so many more we are going to discuss today! Best conversion tracking software for 2023 So, first, let’s start off by listing the… NameDescriptionPriceScaleoScaleo is…
White label affiliate marketing software, who is it for, and why do you need it for your business? White label software refers to software that is fully customizable, enabling businesses to rebrand it and make it their own. Typically, it is offered as part of a subscription, with the software developer granting the rights to use and customize the front-end components throughout the subscription period. Top 20 White Label Affiliate Marketing Software and Tools We…
AI tools for affiliate marketing are taking our lives by storm. Over the last few years, spending on marketing automation has significantly increased and by 2024, the whole AI market might be worth $25 billion or more. AI will also represent the purchasing habits of approximately 55% of advertisers. What should we learn from it? Companies have reaped enormous benefits from their investments in artificial intelligence (AI) and machine learning (ML) thus far, whether it…
Postback URL tracking is debatable. In affiliate marketing, there are only a few problems that pose more concerns than postback URL tracking, which we will discuss here. For most advertisers, an affiliate postback is one of the most popular causes of tech challenges.
Building an affiliate network from scratch may sound overwhelming at first. Are you looking to build your own affiliate marketing network but don’t know where to start? There will be certain business and technical challenges to overcome along the way, but don’t worry, the good news is that Scaleo’s software can handle both, if you want to start from scratch. Start your own affiliate network with SCALEO – 14-day free trial The Definition of an…
