Postback URL tracking is debatable. In affiliate marketing, there are only a few problems that pose more concerns than postback URL tracking, which we will discuss here. For most advertisers, an affiliate postback is one of the most popular causes of tech challenges.
If you run performance marketing, you’ve met tracking pixels. Drop a tiny snippet on a confirmation page, the request “fires,” and your platform logs a conversion. Simple enough. But in 2025–2026, privacy rules, browser changes, and mobile app constraints are rewriting the rules. This guide explains what tracking pixels are, how they work under the hood, where they break, and how advertisers can future-proof measurement (including social media tracking pixels). It’s written for advertisers and…
Affiliate tracking is an essential element of any affiliate network. Since affiliate marketing is a performance-based concept, its effectiveness depends largely on marketers’ ability to evaluate their affiliate campaigns’ performance. A smooth allocation of transactions is crucial to a successful affiliate program, and if an affiliate succeeds in generating leads, they must be reimbursed in a timely and efficient manner. So, how do we make sure all the transactions are tracked precisely? There are a…
Cookies have been an important part of the internet since the mid-1990s, but some examples of this technology may soon fade into internet history. Today, we will examine the most recent plans to phase out third-party tracking cookies, including a Google initiative to replace intrusive tracking technology with a new set of APIs. This is meant to provide advertisers with the data they require while maintaining user anonymity. We will also examine the difference between…
Looking for affiliate commission tracking software and not sure where to start? We have gathered a list of top affiliate commission tracking software and scripts that will help you better understand how your affiliate campaign is performing and visualize data in an easily digestible manner. Top Affiliate Commission Tracking Software So, here is the list of ideal tracking solutions for your business. Affiliate Commission Tracking SoftwareWhat is it?ScaleoFor business owners that power their store using…
Conversion tracking software can help you determine which digital marketing activities generate the most conversions and assign monetary value to your campaigns. You are probably familiar with tools like Google Analytics or various pixel tracking software out there that can help you measure and improve your ROI. Still, there are so many more we are going to discuss today! Best Conversion Tracking Software for 2025 So, first, let’s start off by listing the best software…
Affiliate marketing without cookies – can you imagine? Tracking affiliate sales accurately without any cookies in the process? Cookieless affiliate tracking? Once again, panic reigns in the world of affiliate marketers and advertisers. Just when we are getting used to the GDPR, Chrome (responsible for 70% of web browsing) will block third-party tracking cookies. Furthermore, Apple makes tracking on an iPhone optional based on the user’s opt-in. What does it mean for the future of affiliate…
Deep linking is a game-changer in modern marketing. Staying ahead of the evolving digital marketing landscape is crucial for businesses seeking to thrive in this competitive environment. Deep linking is one such marketing innovation that has gained traction recently. What is deep linking, and why does it warrant marketers’ attention? In this post, we’ll discuss what deep links are, how they work, and why they are important for your affiliate marketing strategy. We’ll also explore…
Affiliate link cloaking is the process of disguising a link in order to conceal its destination URL. This results in shorter links and a cleaner appearance on your website. It’s a common marketing tactic that benefits online businesses and blogs wanting to grow. The cloaked URL is shorter and more descriptive, allowing users to estimate where it would be taken if they clicked on it. Here is what a regular affiliate link looks like: http://www.affiliatedomain.com/url/aff_id=123&o=2&link_id=3…
One of the most successful ways to monetize your WIX website is affiliate marketing. More and more people are curious about how to set up affiliate advertising in WIX. When it comes to affiliate advertising, the first thing you need to know is that there are two types: Affiliate Marketing and Affiliate Shops. We will go over the differences and show you how to set them up for your WIX website. Simply put, both types…
