The affiliate funnel has dramatically changed the marketing industry. It has forever changed our approach to promoting online services: we no longer rely on SEO to generate quality organic leads and sales. Even under the best circumstances, Google is not always trustworthy, as algorithm updates change the needle and pressure grows to maintain top positions. Building a second revenue stream has become almost mandatory. Why rely only on Google traffic when there are multiple ways…
Affiliate Tracking is an essential element of any affiliate network. Since affiliate marketing is a performance-based concept, its effectiveness depends largely on marketers’ ability to evaluate their affiliate campaigns’ performance. A smooth allocation of transactions is crucial to a successful affiliate program and, if an affiliate succeeds in generating leads, they must be reimbursed in a timely and efficient manner. So, how do we make sure all the transactions are tracked precisely? There are a…
Finding the best link tracking software isn’t easy, but we have a great buyer’s guide for you with 10 best link tracking software listed, so by the time you finish reading this post, you will have a much deeper understanding of your needs and what software to pick for your campaign tracking. If you’re a business marketer or affiliate that pushes affiliate offers online or just want to track conversions, leads, sales, and sign-up, the…
Conversion tracking software can help you figure out which digital marketing activities generate the most conversions and assign monetary value to your campaigns. You are probably familiar with tools like Google Analytics or various pixel tracking software out there that can help you measure and improve your ROI, but there are so many more we are going to discuss today! Best conversion tracking software for 2023 So, first, let’s start off by listing the… NameDescriptionPriceScaleoScaleo…
So, you’ve launched an ad campaign, and now you want to know whether it’s successful or not? How can you know? Logically, the only way to get the answer is to track your ad campaigns, right? Right. But what does that actually mean? Tracking your ad campaigns is essential for ensuring you’re getting the most impact from your advertising dollars. By understanding where and how people interact and the value of each advertising channel, you can…
Postback URL tracking is debatable. In affiliate marketing, there are only a few problems that pose more concerns than postback URL tracking, which we will discuss here. For most advertisers, an affiliate postback is one of the most popular causes of tech challenges.
Link tracker tools are essential for growing your online affiliate business. It gives you a clear overview of the URL’s performance and the results it brings. There are many link trackers available, some free and some are paid, so let’s explore the options you have in 2023! However, choosing the best link tracker from the dozens of available solutions can be tricky. I did some research for you and compiled a list of the best…
SubIDs can help increase sales in the affiliate marketing business. How? As an affiliate, you may miss relevant information about visitors leaving your website via an affiliate link. Using SubIDs can help you eliminate underperforming paid traffic sources and increase conversions for top-performing affiliate offers. Let’s see how you can do it, in a few easy steps! What is an Affiliate SubID? A SubID is an additional parameter that can be specified for affiliate links.…
As you already know, Scaleo added a SmartLink functionality for its clients, and we are excited to share the news and tell you more about SmartLinks in affiliate marketing so that you too will be able to increase your ROI with a Smartlink, the smart way. Smartlink URLs and redirects are essential tools for affiliates who want to maximize their earnings and streamline their marketing efforts. In this blog post, we’ll explore what SmartLink URLs…
UTM tracking is a powerful tool for tracking partner marketing campaigns’ effectiveness and identifying improvement opportunities. UTM tracking, or Urchin Tracking Module tracking, is a method of tracking the effectiveness of online marketing campaigns by attaching unique URL parameters to the links in a campaign. These parameters, known as “query strings”, consist of key-value pairs that specify the information being tracked, such as the source of the traffic, the medium through which the traffic was…
