Conversion tracking software can help you determine which digital marketing activities generate the most conversions and assign monetary value to your campaigns. You are probably familiar with tools like Google Analytics or various pixel tracking software out there that can help you measure and improve your ROI. Still, there are so many more we are going to discuss today! Best Conversion Tracking Software for 2025 So, first, let’s start off by listing the best software…
Affiliate marketing without cookies – can you imagine? Tracking affiliate sales accurately without any cookies in the process? Cookieless affiliate tracking? Once again, panic reigns in the world of affiliate marketers and advertisers. Just when we are getting used to the GDPR, Chrome (responsible for 70% of web browsing) will block third-party tracking cookies. Furthermore, Apple makes tracking on an iPhone optional based on the user’s opt-in. What does it mean for the future of affiliate…
Having an affiliate program is a fantastic marketing strategy to get your casino or sportsbook business maximum exposure online. Affiliates play a crucial role in attracting new players to your online gambling company. While there are other ways to promote online casinos or sportsbooks, affiliate marketing has earned a reputation for being the most effective iGaming marketing model. Based on our experience in the performance marketing industry, in this article, you will find out how…
Do you want to dominate the iGaming business industry but don’t know where to start? Player Reports are here to save the day, giving you all the insight you need to pave your way to success. Whether you’re an online casino owner or just getting into the industry as an agency, having the right KPI data guarantees you aren’t wasting money. Gambling may be a risky business, but trying to operate without proper tracking and…
We are thrilled to announce the release of Scaleo 3.15. This major update includes many new features that will help you automate your workflow, enhance the user experience, and provide more control over operations. Let’s take a closer look at what’s new! 🚀 New 3.15 Version✨ What’s New?🚀 Affiliate List EnhancementsCustomize column order, set default columns, and manage affiliates efficiently with new bulk actions.✨ Offer List Filter EnhancementsAdvanced filters with inclusion/exclusion options for precise searches…
Tired of navigating affiliate data in the dark? Want to maximize your ROI from every partnership? In the rapidly growing online casino landscape, affiliate marketing has emerged as the most important marketing tool, boasting a nearly 10% annual growth rate. Over 80% of brands are planning to establish an affiliate channel, following the success stories of giants like 888, William Hills, Melbet, and Bet-at-Home. Unlocking the potential of affiliate marketing can boost your monthly revenue…
Are you constantly buying casino traffic and tired of seeing weak results? The world of online casinos is a battlefield. With so many options out there, attracting good players can seem like an impossible task. Are you tired of spending ever-increasing amounts on traditional advertising methods? Well, it’s time to change things around. Did you know that affiliate marketing can give you a return on investment (ROI) of up to 30%? That’s much more than…
Want to make your casino’s ROI the best it can be? A crazy number — 81% of brands have gone to affiliate marketing for a good reason: people say they’re earning about a quarter of their sales through affiliate channels. To give you an idea, that all adds up to about $8.2 billion in the U.S. alone. But you must be wondering how some brands are not only getting back what they spent on software…
Did you know that the global affiliate marketing industry is estimated to be worth $12 billion and is still expanding? Within this lucrative market, the iGaming sector has emerged as a dark horse, offering surprising avenues for revenue that many online casinos are yet to capitalize on fully. Could your platform be one of them? Have you ever wondered why affiliate marketing is the ace up the sleeve of the thrivers in the casino industry?…
Scaleo has added SmartLink functionality for its clients, and we are excited to share the news and tell you more about SmartLinks in affiliate marketing so that you, too, can increase your ROI with a SmartLink, the smart way. Smartlink URLs and redirects are essential tools for affiliates who want to maximize their earnings and streamline their marketing efforts. In this blog post, we’ll explore what SmartLink URLs are, how they work, and how you…
