Casino influencer marketing is expected to bloom in 2025. But… Promoting iGaming partner offers through influencers might not be something you have considered so far. Ever since social media earned enormous popularity, the iGaming industry has started to rely heavily on the power of influencer marketing. In fact, a recent study by Playtech showed that almost 60% of online casino operators use some form of influencer marketing as part of their overall marketing mix. And…
Choosing the right iGaming affiliate software is essential in launching your affiliate channel. Yes, you’re on the right track with your choice to launch your own affiliate program – it could be just what you need to take your revenue from big to huge. But one question still remains: which software should you pick? Good news! We’ve got answers. Below, you’ll find our list of top 15 affiliate program software for iGaming in 2024. Go…
Are you tired of constantly facing limitations and challenges with Cellxpert, your current iGaming affiliate software? Do you wish for a better alternative that offers more features, better support, and increased cost-effectiveness? As professionals in the iGaming industry, we understand the need for reliable software that enables you to achieve your goals efficiently and effectively. That’s why we’re excited to introduce you to Scaleo – the perfect Cellxpert alternative. Introduction to Cellxpert and the Need…
iGaming affiliate marketing refers to the “iGaming” vertical (the activity of playing games for money, prizes, or rewards) in the online gambling industry. In this case, affiliate marketing involves recruiting new players through personalized tracking links that credit the referring partner for each sign-up. Casino games, poker, sports betting, and other games of chance or skill are good examples. This vertical is popular among iGaming affiliates because it is a rapidly growing, high-income sector. However,…
Affiliate Tracking is an essential element of any affiliate network. Since affiliate marketing is a performance-based concept, its effectiveness depends largely on marketers’ ability to evaluate their affiliate campaigns’ performance. A smooth allocation of transactions is crucial to a successful affiliate program and, if an affiliate succeeds in generating leads, they must be reimbursed in a timely and efficient manner. So, how do we make sure all the transactions are tracked precisely? There are a…
Marketing performance dashboard with data visualization – why do you need it, how do you choose the right one for your business, and will the most expensive one always necessarily be the best one? Let’s find out! In 2025, marketers must approach data with a theoretical strategy as well as an almost artistic sensibility. A variety of marketing dashboards can help with this by offering easy-to-read and visually pleasing views of a variety of main…
Are you getting the best outcomes for marketing your online casino business or gambling platform? Do you know how to improve your marketing campaigns? If not, you are probably losing growth and prosperity opportunities for your enterprise. Think about this: Affiliate marketing can help more people know about your brand and bring better visitors to your site. Online casinos using affiliate programs have 50% more people seeing their brand and 30% more visitors to their…
iGaming partner marketing is blooming and is projected to continue its’ growth in 2025. What is the most important factor in a robust and fruitful partnership? An increasing number of iGaming affiliates and operators are grappling with this question, and they are now working together to drive growth and user acquisition. In this post, we will now delve into key considerations that will ensure iGaming operators and affiliates can collaborate to achieve their objectives. A…
Performance marketing software – how to choose the right software and what should you look for? As performance-based marketing becomes increasingly popular, we will explain all aspects of performance marketing software and show you how to use it to run Google ad campaigns, email marketing, promote your affiliate links on social media, and more. Marketing performance is considered to be one of the most challenging aspects of marketing. With that being said, more than 50%…
Online gambling affiliate marketing is expected to skyrocket in 2024. Anyone in the online gambling industry will tell you that affiliate marketing is an excellent revenue-generating strategy. But what is it precisely, and how do you begin? In this post, we will provide a comprehensive overview of a gambling affiliate strategy for this vertical and describe how to get started. We will discuss the fundamentals of gambling affiliate programs and offer timeless success tips. So,…
