Performance Tracking Archives - Page 2 Of 4

In iGaming

How to Maximize Online Casino Marketing Campaigns Through Influencers? [2024 Update]

January 9, 2024 19 Mins Read

Are you looking to elevate your online casino’s marketing game? If so, you’re not alone in this dynamic age where traditional marketing methods rapidly evolve. With its fiercely competitive landscape, the online casino industry demands innovative strategies to stay ahead. This is where the power of influencer and partner marketing, particularly with tools like Scaleo, comes into play. The Evolving Landscape of Online Casino Marketing Over the years, we’ve seen shifts from basic banner advertisements to…

In iGaming

Top 10 Casino Affiliate Management Vendors & Strategies in 2024

December 30, 2023 14 Mins Read

Successful casino affiliate management is the cornerstone of a business strategy in online gambling industry. It is a dynamic and lucrative sector that can catapult your iGaming business to unimagined heights. However, it can be quite a challenge to navigate the affiliate landscape with its evolving trends, complex algorithms and competitive nature. Do you want to join the online casino affiliate marketing game? Great decision! As the multi-billion dollar iGaming industry continues its rise, the…

In iGaming

Player Reports: The Magic KPI Metric To Maximize Revenue Potential

December 8, 2023 9 Mins Read

Do you want to dominate the iGaming business industry but don’t know where to start? Player Reports are here to save the day, giving you all the insight you need to pave your way to success. Whether you’re an online casino owner or just getting into the industry as an agency, having the right KPI data guarantees you aren’t wasting money. Gambling may be a risky business, but trying to operate without proper tracking and…

In iGaming

Top 10 iGaming KPIs Every iGaming Business Should Measure & Track in 2024

December 8, 2023 14 Mins Read

KPIs for the iGaming industry vary greatly from one business to another. Some Gaming KPI’s are more essential, while others are less. You’re probably aware that you need to keep track of your finances, but it’s not always as simple as it sounds. While your accounting file may provide some insight into general performance, the insights are most powerful when combined with other data sources. In this blog post, we’re going to dive deep into…

In iGaming

Betting Affiliate System – 10 Essential Features You Need in 2024

December 6, 2023 9 Mins Read

Betting affiliate software offers a lot of features and opportunities you can consider when it comes to choosing one for your business. After all, this software will be responsible for managing your entire affiliate program. That’s why we’ve compiled a list of the 10 essential features you must look for when choosing a betting affiliate software. This list will help you narrow down your options and find the right software for you and your business.…

In Affiliate Marketing Insider

Top 15 Performance Marketing Software + Full Buyers Guide

December 1, 2023 24 Mins Read

Performance marketing software – how to choose the right software and what should you look for? As performance-based marketing becomes increasingly popular, we will explain all aspects of performance marketing software and show you how to use it to run Google ad campaigns, email marketing, promote your affiliate links on social media, and more. Marketing performance is considered to be one of the most challenging aspects of marketing. With that being said, more than 50%…

In Affiliate Marketing Insider

10 Best Partner Marketing Software – What You Need To Know?

December 1, 2023 13 Mins Read

Partner marketing software gives your company the partner platform it needs to track affiliate sales and campaigns, as well as all the tools you need to build your partner marketing strategy. Every partner has their own private dashboard through which they can access campaign materials, links, deals, affiliate promotions, and news. Partner marketing software, also sometimes referred to as partner relationships management or, in short – PRM software, can help sales managers build better relationships…

In iGaming

The Power of Influencer Marketing in iGaming Partner Promotion

November 22, 2023 13 Mins Read

Casino influencer marketing is expected to bloom in 2024. But… Promoting iGaming partner offers through influencers might not be something you have considered so far. Ever since social media earned enormous popularity, the iGaming industry has started to rely heavily on the power of influencer marketing. In fact, a recent study by Playtech showed that almost 60% of online casino operators use some form of influencer marketing as part of their overall marketing mix. And…

In iGaming

How to Find The Best Poker Affiliate Solutions?

November 15, 2023 9 Mins Read

Poker affiliate solutions continue to gain popularity among poker website owners. Simply because by integrating an affiliate solution into their platform, Poker businesses can multiply their revenue quickly. Affiliate programs can significantly enhance your marketing efforts, extending your brand’s reach and attracting a larger player base. But with countless options available, how can you identify the best poker affiliate solution that aligns with your specific needs and goals? This guide provides a comprehensive roadmap to…

In iGaming

Casino Affiliate Management – The Ultimate Guide for 2024

November 6, 2023 18 Mins Read

Casino affiliate management is changing significantly thanks to the evolution AI is making on the market. Many iGaming operators use affiliate management solutions to boost their marketing efforts significantly. It assists casinos in developing and maintaining fruitful relationships with their affiliates, as well as increasing the returns on their advertising spending. And, for online casinos, using affiliate marketing is a smart move to boost their promotional efforts. This approach lets operators kick things off on…