Betting affiliate software offers a lot of features and opportunities you can consider when it comes to choosing one for your business. After all, this software will be responsible for managing your entire affiliate program.
That’s why we’ve compiled a list of the 10 essential features you must look for when choosing a betting affiliate software. This list will help you narrow down your options and find the right software for you and your business.
So, what are these essential features?
Keep reading to find out!
10 Essential Features Of Betting Affiliate Software
If you are looking for a way to pull in a new flow of paying clients to your betting website, you might consider adding an affiliate program.
Betting affiliate programs are a great way for affiliates to make money by promoting other people’s products. For you – the business owner – it’s about having an army of motivated partners who promote your business while you sleep. You pay a commission for every sale your partners deliver.
You don’t need any experience in the field; you need robust affiliate software with automated billing and fraud protection so that your business will run on autopilot.
So, what do you need to look for in a good betting affiliate software?
1 – Design and User Experience Features
When looking for a new betting affiliate software, it’s important to consider the software’s features, design, and user experience. After all, you’ll be using this software to run your business, so it’s essential that it is easy to use (for you and for your partners) and looks professional.
Here are some key design and UX features to look out for:
- A modern, responsive website design that looks great on all devices
- Easy navigation and a clear layout
- Beautiful data visualization
- User-friendly features such as a search bar and filters
- A well-designed dashboard that provides an overview of your business performance
- Customizable settings so you can tailor the software to your needs.
- You can connect White label software to your domain and customize colors, logos, and branding.
2 – Automatic Tracking of Referrals and Commission Features
When looking for betting affiliate software, finding a program that automatically tracks referrals and commission payments is important. This way, you can rest assured that you’ll pay fairly for every lead you generate and always know how much money you owe.
Allowing partners to see stats about their referred customers, such as their lifetime value or withdrawals, provides more transparency and cuts potential support tickets.
Additionally, with automatic tracking in place, it becomes easy for a business owner to scale their affiliate program by adding more affiliates and increasing commissions. You can pre-define commissions (CPA or Rev Share models), and the payouts will run automatically without you lifting a finger.
Lastly, advanced reporting tools allow you to keep tabs on each affiliate account’s earnings and expenses. With these features in place, you’ll be able to ensure that everyone is paid on time.
3 – Payment Processing Features
Regarding payment processing, you need betting affiliate software to rack up funds quickly. This means your affiliate software should have features like real-time automated invoice processing, payment integrations, and options to modify or check commission status. It should also allow your affiliates to easily track, manage and withdraw their payments from the platform.
The more automated your affiliate platform will be – the less work for you in the long run.
On top of that, you need the software to be compatible with various payment gateways such as PayPal, Payoneer, Skrill, or maybe even e-wallets, crypto wallets, or other blockchain technology if you decide to support it.
This way, your affiliates can choose their preferred payment method without hassle. The more payment options you offer – the better – you can cover a wider range of affiliates.
4 – Secure Integration with Third-Party Platforms
Moving on—if you’re looking to integrate your affiliate software with third-party platforms, making sure that it is secure should be your top priority. You want to ensure that all data and communications between your software and the third-party platform are encrypted and protected so that no one else can access it without authorization.
Make sure to research the security measures that are in place for the software you’re considering. It should have the latest industry standards of encryption and 2-factor authentication (2FA) methods, SMS, email, and external authentication apps.
It should also include regular data backup processes and multi-layered firewalls to protect your data further. These features will ensure safe and secure integration with any third-party platform.
5 – Multi-Language Support
Multi-language support is next on the list of essential features you need to look for in betting affiliate software. As the global market for online betting has become increasingly competitive, sites need to be able to expand their reach by offering translations into other languages.
With built-in multi-language support technology in your software, it will be much easier to customize and configure your site to attract new international partners. This feature is especially important if you plan to target areas with frequent websites and apps in a specific language.
No matter where your target customers are located, having a multi-language feature is invaluable in boosting your affiliate program’s reach.
Consider this feature a must when selecting the right betting affiliate software for your business needs.
6 – Promotion Tools & Customization
When you’re looking for the best betting affiliate software, make sure you consider promotional tools and customization features. You need to generate strong promotional content and utilize website personalization.
Your affiliate software should come with built-in and easy-to-use customization features. These promotional tools should allow you to create compelling ads and banners that can be quickly shared on social media platforms.
Affiliate software should have various customization tools to help the business owner tailor the program to their specific needs. For example:
- Customizable referral links: Affiliates should be able to create unique referral links that can be easily shared on social media or through other online channels.
- Customizable commission structure: Business owners should be able to set different commission rates or for different levels of affiliate performance.
- Customizable banners and links: Ideally, affiliates should be able to choose from a variety of banners and links to promote the business, and business owners should be able to add new options as needed.
- Customizable reports: Betting website business owners should be able to generate detailed reports on the performance of their affiliate program and should be able to customize these reports to show the data most important to them.
- Customizable affiliate dashboard: Affiliates should have a dashboard where they can see their performance, track their commissions, and get access to promotional materials. It’s a good idea to be able to customize what partners are getting or not getting to see.
The affiliate program personalization features should allow you to customize your partner’s dashboard, including color schemes, fonts, logos, and more (that is called white label igaming affiliate software).
7 – Automation & Storage Capacities
Automation and storage capabilities are essential features for any betting affiliate software, especially with heavy traffic. Having efficient automation options makes managing your tasks easier, while powerful storage capacities and servers give you complete control over your performance.
As we have mentioned before, automated billing, tracking, and fraud detection save you time and money by eliminating the need to manually manage your betting affiliate program.
To ensure your data remains protected and secure, look for software that offers safe storage solutions, such as cloud-based backups or secure encryption protocols. Furthermore, having an organized database will make accessing insights and analyzing key performance indicators much easier. SaaS affiliate software should be your choice over a self-hosted affiliate program.
8 – Customizable commission structures
This feature lets you decide how much you will pay based on the amount of revenue your affiliates generate each month. You can even offer different commission levels for different tiers, so your top-tier affiliates get an additional bonus for their hard work.
This type of flexibility is priceless, as it enables you to reward your best-performing partners more generously while at the same time adjusting the rates as needed.
Plus, these structures are automatically tracked in the software, so there’s less manual effort on your part. You will only need to configure it once.
9 – Responsive Design & Accessibility
Regarding betting affiliate software, you want to ensure your website is responsive and accessible. Responsive design helps your website look uniform across different devices, so whether your customers are using a desktop computer or a mobile device, they can easily navigate your site.
Some software vendors have an Android or iOS app developed for mobile users.
10 – Customer Service & Support
Lastly, as you choose betting affiliate software, you must consider the customer service and support features it offers. After all, you want to ensure your team can quickly and efficiently resolve queries.
This could include making inquiries through the website, via a chatbot, or a live chat system. Additionally, make sure your chosen software offers personalized responses and helpful FAQs for common issues.
Customer service and support features also include analytics to track customer satisfaction data and other metrics. This will help you understand how well you’re meeting customer expectations so you can make the necessary changes. Access to these insights enables you to provide a better experience for your customers continuously.
Conclusion
When choosing the best betting affiliate software as a platform for your affiliate program, it’s important to ensure that the software has all the features you need to run your business successfully. Make sure to look for software that has the following features:
- Customizable commission structures
- Advanced reporting and analytics
- Integration with a wide range of payment gateways
- Automatic tracking of referrals and commissions
- User-friendly interface
- Multi-language support
- Flexible marketing tools
- Detailed player and revenue reporting
- Secure and reliable platform
- 24/7 customer support.
Hope these tips were helpful. Are you looking for software that has all the features listed above and more?
Try Scaleo.
Scaleo is the ultimate performance marketing tool designed for the betting and gambling industry. Our user-friendly platform allows you to manage your affiliate program easily, centralize all your marketing efforts in one place, track advertising campaigns, analyze players, optimize marketing expenses, and pay commissions on time.
Scaleo is the go-to solution for managing your affiliates and optimizing ROI.
You can try it free for 14 days. Don’t miss this opportunity to start your affiliate program and take your revenue to the next level.
Last Updated on April 16, 2024
