This release is all about giving operators deeper control, cleaner reporting, and fewer clicks. From a new Master Affiliate role to granular permissions, renamed KPIs, and smarter reports, 3.24 makes large-scale partner operations easier to run and easier to trust.

affiliate marketing software design for iGaming Industry

Below is a quick tour of what’s new, why it matters, and how to get the most out of each upgrade.


🔥 New Features & Improvements

👥 Master Affiliate Account (Team & Agent Management, Built In)

Working with sub-affiliates, regional agents, or team leads? Meet the new Master Affiliate role. It centralizes leadership while keeping you in complete control of visibility, payouts, and data access.

  • Recruit & manage downline: Master Affiliates can invite, approve, and manage their own affiliate teams — perfect for local reps, media houses, or influencer groups.
  • Group performance intelligence: Give them extended stats for their hierarchy (clicks, FTDs, NGR, retention) without exposing brand-level or sensitive operator data.
  • Custom permission profiles: You decide what a Master Affiliate can see and do — from creatives and links to payment views and export rights.

When to use: multi-region launches, agency partners, or anytime you need affiliate “captains” to scale growth without multiplying your internal workload.

Master Affiliate: hierarchy and team controls
Configure Master Affiliate capabilities in minutes.
Master Affiliate permissions
Fine-grained permissions: visibility, actions, and exports.

Pro tip: Combine Master Affiliate with brand-scoped commission plans to steward multi-brand portfolios safely under a single umbrella partner.

📊 Transactions Summary with Totals (Fewer Exports, Faster Answers)

No more mental math. The Transactions Summary now includes automatic totals so your team can validate payouts, check movement, and reconcile activity directly inside the report view. Perfect for month-end reviews and on-the-spot QA.

Transactions Summary totals
Totals at a glance — less exporting, more deciding.

Why it matters: finance and ops teams get instant, trustworthy rollups — which speeds up reconciliation, dispute resolution, and manager approvals.

🧭 Rename Base NGR & NGR Metrics (Your KPIs, Your Language)

Every operator names margin components a bit differently. In 3.24, you can rename Base NGR and NGR to match your internal P&L and BI conventions. Keep dashboards intuitive for your teams and consistent with board reporting.

Rename NGR metrics
Speak the same data language across tools and teams.

Use cases: align with finance terminology, regional accounting standards, or BI layer naming — reducing confusion and training time for new users.

🔐 New Permission Controls (Creatives, LPs, Plans & Status Changes)

3.24 introduces granular access across four high-impact areas:

  • Creatives — limit upload/edit rights to approved roles; keep brand safe.
  • Landing Pages — control who can connect, test, or retire LPs per brand.
  • Commission Plans — separate plan creators from plan assignees.
  • Affiliate Status — gate the ability to approve, suspend, or reinstate users.
Granular permissions
Design roles that mirror your real-world process & controls.

Who benefits: compliance and brand teams get tighter control; managers can delegate with confidence; agencies and vendors get only what they need — nothing more.

🧾 Reports: Open Transactions in a New Tab (Multi-task Like a Pro)

A small but mighty timesaver: open any transaction in a new tab directly from Reports. Compare multiple items side-by-side, investigate anomalies without losing your place, and cruise through QA.

Open in new tab
Open details in new tabs to accelerate reviews & comparisons.

🛠️ Other Improvements & Fixes

📅 Cohort Filter Warnings
If your date range conflicts with the cohort filter, Scaleo now flags it upfront — leading to cleaner queries and cleaner insights.

🏷️ Brand Visibility in Bulk Edit (Commission Plans)
When you bulk change a commission plan in the Affiliate List, the brand name appears next to each plan. This dramatically reduces misassignments in multi-brand environments.

🐞 Bug Fixes

  • API: Affiliate details endpoint now correctly returns the list of assigned commission plans.
  • Reports: Fixed “Affiliate Manager — is not” operator so excluded values are handled correctly.
  • Currency: Corrected custom rate/adjustment behavior in conversions.
  • Several minor UI improvements for clarity and consistency.

How to Start Using 3.24 Features Today

Master Affiliate: Go to Settings → Roles, enable Master Affiliate, and assign permissions. Invite a pilot group (e.g., a regional rep) and validate the workflow before a wider rollout.

Transactions Totals: Open Reports → Transactions and add the Transactions Summary block. Use totals for quick finance checks and dispute triage.

Rename NGR: Head to Settings → Reporting to define your preferred KPI labels so your dashboards match your P&L language.

New Permissions: In Settings → Permissions, tailor access for Creatives, Landing Pages, Commission Plans, and Affiliate Status updates. Map these to your real-world approval paths.

Open in New Tab: In Reports, right-click (or use your browser shortcut) on any transaction to open details in a separate tab and speed up reviews.


Why This Release Matters

Operators are scaling across brands, geographies, and partner types. 3.24 gives you the guardrails and granular control you need to grow responsibly, plus the reporting clarity you need to move faster with confidence. Less friction for your team; more focus on growth.

✅ That’s 3.24 — Ready When You Are

This update is focused on efficiency, control, and usability — from smarter filters and reporting to flexible permissions and a Master Affiliate role built for real-world partner hierarchies.

Have questions or want help setting up these features? Our team is happy to walk you through best-practice configurations for your brand portfolio and internal processes.

🎯 Unlock the full potential of your gambling business

Get actionable insights into your players’ funnel. In-depth reports let you discover your players’ journeys, from clicking on an affiliate link to registration and deposit.

Changelog link for reference: 3.24 for iGaming Operator (Sep 2025)

Scaleo iGaming Affiliate Software Review: The Best Choice for New Casinos
Scaleo 3.24 Update for iGaming Operators  -

Scaleo is a modern affiliate marketing software platform that stands out with its clean UX, easy setup process, tasks automation and cytting edge features optimized for iGaming business industry. It is the best solution for iGaming small to medium-sized operators looking for a powerful, user-friendly platform without the enterprise-level cost.

Price: 1600

Price Currency: USD

Operating System: Web-based

Application Category: BusinessApplication

Editor's Rating:
5

Pros

  • Modern and intuitive user interface
  • Fast and straightforward setup process
  • Competitive and transparent pricing
  • Excellent for startups, medium businesses and SMEs
  • Anti-fraud logic included in all plans
  • iGaming module

Cons

  • Not ready for enterprise-level solutions
Avatar of Elizabeth Sramek
Author

Elizabeth Sramek is an independent search strategy advisor and technical iGaming architect based in Prague. She works on server-side (S2S) attribution, affiliate migration integrity, and revenue-grade demand capture for operators in regulated, high-competition markets. At Scaleo, her focus sits at the intersection of attribution accuracy, revenue reconciliation, and AI-driven player discovery—helping operators build search and partner acquisition systems that remain auditable, compliant, and resilient at scale.