Multi-Level affiliate marketing (also known as multi-tier marketing or simply MLM) – has been around for a very long time now. Since this marketing structure works so well, today, many software solutions are designed to provide network owners and advertisers with multi-tiered commissions and payout structures. In this post, we will discuss what MLM is, how it differs from traditional affiliate marketing, and what MLM software can do for your business. Do you need affiliate…
Partner Management Software (also known as PRM, Partner Marketing Software, or Partnership Management Software) is a collection of features and tools to optimize your partnerships. Partner management software can help companies manage and optimize their relationships with partners such as suppliers, vendors, and distributors. This type of software can provide a centralized platform for tracking and organizing information about partner relationships, as well as automating key tasks and processes. 10 Best Partner Management Software in…
Having an affiliate program is a fantastic marketing strategy to get your casino or sportsbook business maximum exposure online. Affiliates play a crucial role in attracting new players to your online gambling company. While there are other ways to promote online casinos or sportsbooks, affiliate marketing has earned a reputation for being the most effective iGaming marketing model. Based on our experience in the performance marketing industry, in this article, you will find out how…
Multichannel attribution in affiliate marketing refers to identifying and assigning credit to the various marketing channels that contributed to a conversion or sale. This helps professionals analyze the efficiency and outcomes created by various marketing channels through customer behavior changes. Organizations now use multiple marketing channels to build customer traffic and create leads that result in customer acquisitions. Affiliate marketing serves as an essential component in this process because marketers work together with affiliates to…
Are you tired of facing limitations and challenges with IncomeAccess, your current iGaming affiliate marketing provider? Do you wish for a more satisfactory alternative that offers more features, better support, and increased cost-effectiveness? As professionals in the iGaming industry, we understand the need for robust software that allows you to achieve your goals efficiently and effectively. That’s why we’re excited to introduce you to Scaleo – the perfect IncomeAccess alternative. Scaleo offers a comprehensive suite…
Developing an effective PRM marketing strategy is crucial for retaining your partners in your program and empowering them to sell more of your products and services. However, this is easier said than done, particularly given how rapidly the business and marketing environment evolves. This guide will share strategies for developing partner relationship management (PRM) programs and valuable tools for growing and improving your current marketing efforts. According to recent research, 75% of all global trade…
What is white label affiliate marketing software, who is it for, and why do you need it for your business? Let’s cover all your questions about this topic in this blog post! White label software refers to fully customizable software, enabling businesses to rebrand it and make it their own. Typically, it is offered as part of a subscription, with the software developer granting the rights to use and customize the front-end components throughout the…
A SaaS partner program is a program that is designed to help businesses that offer “software as a service” products to affiliate partner with other companies and individuals who can help them promote and sell their products. The best SaaS partner programs typically provide partners with various resources and tools, including training materials, marketing collateral, and other resources that can help them promote and sell the business’s SaaS products. SaaS partner programs can benefit both…
Multilevel marketing vs. pyramid schemes for business partners: which one is legit and why? Both MLM and pyramid schemes involve multiple levels of participants, but there is a key difference between the two. MLM is a legitimate business model that can be a great way to grow your business and increase your revenue, while pyramid schemes are illegal and often scams. In this post, we’ll go over the key differences between these two types of…
Discount campaigns are a significant part of businesses’ marketing strategies; companies worldwide invest in such campaigns to boost sales and attract new customers. However, running a successful discount campaign requires careful planning and execution, and tracking their effectiveness and ROI is crucial. This is where promo code monitoring comes into play. Promo code monitoring involves tracking and analyzing sales data associated with discount codes, coupons, and promo codes used to drive sales. It is a…
