Having an affiliate program is a fantastic marketing strategy to get your casino or sportsbook business maximum exposure online. Affiliates play a crucial role in attracting new players to your online gambling company. While there are other ways to promote online casinos or sportsbooks, affiliate marketing has earned a reputation for being the most effective iGaming marketing model. Based on our experience in the performance marketing industry, in this article, you will find out how…
Are you tired of facing limitations and challenges with IncomeAccess, your current iGaming affiliate marketing provider? Do you wish for a more satisfactory alternative that offers more features, better support, and increased cost-effectiveness? As professionals in the iGaming industry, we understand the need for robust software that allows you to achieve your goals efficiently and effectively. That’s why we’re excited to introduce you to Scaleo – the perfect IncomeAccess alternative. Scaleo offers a comprehensive suite…
What is white label affiliate marketing software, who is it for, and why do you need it for your business? Let’s cover all your questions about this topic in this blog post! White label software refers to fully customizable software, enabling businesses to rebrand it and make it their own. Typically, it is offered as part of a subscription, with the software developer granting the rights to use and customize the front-end components throughout the…
A SaaS partner program is a program that is designed to help businesses that offer “software as a service” products to affiliate partner with other companies and individuals who can help them promote and sell their products. The best SaaS partner programs typically provide partners with various resources and tools, including training materials, marketing collateral, and other resources that can help them promote and sell the business’s SaaS products. SaaS partner programs can benefit both…
Multilevel marketing vs. pyramid schemes for business partners: which one is legit and why? Both MLM and pyramid schemes involve multiple levels of participants, but there is a key difference between the two. MLM is a legitimate business model that can be a great way to grow your business and increase your revenue, while pyramid schemes are illegal and often scams. In this post, we’ll go over the key differences between these two types of…
Discount campaigns are a significant part of businesses’ marketing strategies; companies worldwide invest in such campaigns to boost sales and attract new customers. However, running a successful discount campaign requires careful planning and execution, and tracking their effectiveness and ROI is crucial. This is where promo code monitoring comes into play. Promo code monitoring involves tracking and analyzing sales data associated with discount codes, coupons, and promo codes used to drive sales. It is a…
Do you want to see your affiliate program for iGaming take it to the next level? What is the secret behind getting your affiliates motivated and involved? A custom bonus system.You can create a custom bonus system to award different bonuses to different people who are partners in your iGaming affiliate program based on their individual needs and interests. But how can you set up a bonus scheme that is peculiar to your affiliates? In…
Looking for the best affiliate software? The choice of affiliate software for a small business is no different from choosing an affiliate program software for a large company. The only difference is that it will be tailored to your needs and, most importantly, your budget. Today, we will look at whether an affiliate program is the right marketing strategy for your small business and how to choose the most suitable one for you. So let’s…
When starting an affiliate marketing program, you may not consider managing it with affiliate marketing software. However, affiliate marketing software is a tremendously advantageous approach to handle everything from the large picture of your affiliate marketing to the more detailed components of affiliate marketing. Here’s what you should know if you pick one for the first time. The Advantages of Using an Affiliate Marketing Software Solution First and foremost, why should you consider using affiliate…
RevShare model in iGaming is a popular commissions-payment structure used in the iGaming business, which involves splitting the revenue generated by an online casino or sportsbook with its affiliates. Affiliate programs in the gambling and betting industry offer partners to send traffic to their offers with different payment models – CPA, CPL, and RevShare, among other popular ones. In this article, we will talk about RevShare and explain what it is, what affiliate programs should…
