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Affiliate Marketing Software

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RevShare model in iGaming is a popular commissions-payment structure used in the iGaming business, which involves splitting the revenue generated by an online casino or sportsbook with its affiliates. Affiliate programs in the gambling and betting industry offer partners to send traffic to their offers with different payment models – CPA, CPL, and RevShare, among other popular ones. In this article, we will talk about RevShare and explain what it is, what affiliate programs should…

Multi-Level affiliate marketing (also known as multi-tier marketing or simply MLM) – has been around for a very long time now. Since this marketing structure works so well, today, many software solutions are designed to provide network owners and advertisers with multi-tiered commissions and payout structures. In this post, we will discuss what MLM is, how it differs from traditional affiliate marketing, and what MLM software can do for your business. Do you need affiliate…

Partner Management Software (also known as PRM, Partner Marketing Software, or Partnership Management Software) is a collection of features and tools to optimize your partnerships. Partner management software can help companies manage and optimize their relationships with partners such as suppliers, vendors, and distributors. This type of software can provide a centralized platform for tracking and organizing information about partner relationships, as well as automating key tasks and processes. 10 Best Partner Management Software #Partner…

Hold on to your seats because we’re gearing up for the networking event of the year — SiGMA Malta 2023! If you’re anyone in the affiliate marketing game, you’ll want to mark this in your calendar. SiGMA is the world’s largest iGaming festival and leading online gaming authority. Come and meet us in Malta! Why SiGMA Malta is a Big Deal? SiGMA Malta isn’t just another industry event; it’s the “Mother of All Conferences,” as…

Developing an effective PRM marketing strategy is crucial for retaining your partners in your program and empowering them to sell more of your products and services. However, this is easier said than done, particularly given how rapidly the business and marketing environment evolves. This guide will share strategies for developing partner relationship management (PRM) programs and valuable tools for growing and improving your current marketing efforts. According to recent research, 75% of all global trade…

Multichannel attribution in affiliate marketing refers to the process of identifying and assigning credit to the various marketing channels that contributed to a conversion or sale. It allows marketers to understand the effectiveness and impact of different marketing channels in driving customer actions. In today’s dynamic digital landscape, businesses are increasingly relying on multiple channels to drive traffic, generate leads, and convert prospects into customers. Affiliate marketing plays a significant role in this process, with…

Hosted affiliate software may have a few disadvantages that every business owner should be aware of. Today, we will discuss a few of the many disadvantages of self-hosted affiliate software and why you should opt-in for SaaS affiliate software if you are serious about your affiliate business. Why It’s Important to Avoid Self Hosted Affiliate Software? The platform you choose to power your affiliate program or affiliate network is your most crucial decision when starting…

Push ads are a type of digital advertising that uses push notifications to deliver advertisements to users, even if a user isn’t using the app or website where the ad is being shown, these alerts can still pop up on their device. This type of advertisement blends in perfectly with the UX and is extremely effective, which is why many experts speculate that it’s the future of advertisement. In today’s post, we will see how…

Affiliate models stay more or less the same throughout the years, but as the popularity of affiliate marketing grows, so does the need to understand the new various commission models available to both businesses and affiliates.  In this article, we’ll look at 10 different affiliate marketing commission models, including pay-per-sale, pay-per-lead, pay-per-click, pay-per-impression, two-tier commission, recurring commission, multi-level marketing, and cost-per-action. By the end of this article, you’ll have a thorough understanding of each commission…

We’re thrilled to announce the launch of Scaleo 3.7! Our new software update takes your experience to a whole new level with a host of features designed to streamline your processes and enhance your user interface. Let’s dive into what’s new: Offer Wizard – Streamlined Offer Creation and Editing We’ve completely revamped the Offer creation process to provide you with an intuitive, step-by-step guide, allowing for the smooth input of all necessary parameters in one…