Custom reports and dashboards are becoming the new norm in 2024, and there is no reason why you wouldn’t use them to maximize your profits. Picture having the key to boosting your casino affiliate performance and data analysis. Yes, custom reports and dashboards are your secret tools for enhancing tracking accuracy and efficiency. They will give you a competitive advantage in the exciting world of affiliate marketing. Scaleo.io custom casino affiliate marketing campaign dashboard If…
Are you constantly buying casino traffic and tired of seeing weak results? The world of online casinos is a battlefield. With so many options out there, attracting good players can seem like an impossible task. Are you tired of spending ever-increasing amounts on traditional advertising methods? Well, it’s time to change things around. Did you know that affiliate marketing can give you a return on investment (ROI) of up to 30%? That’s much more than…
Want to make your casino’s ROI the best it can be? A crazy number — 81% of brands have gone to affiliate marketing for a good reason: people say they’re earning about a quarter of their sales through affiliate channels. To give you an idea, that all adds up to about $8.2 billion in the U.S. alone. But you must be wondering how some brands are not only getting back what they spent on software…
Did you know that integrating S2S Postback can significantly boost the performance and ROI of your iGaming affiliate software? If you’re looking to optimize your affiliate marketing strategies in the iGaming space, this blog post is for you. From understanding the benefits to configuring offers and campaigns, we’ll walk you through the entire process of S2S Postback Integration, ensuring maximum success for your affiliate ventures. Understanding S2S Postback Integration in iGaming S2S Postback Integration is…
As the world of iGaming continues to evolve at a breakneck pace, staying ahead of the curve is crucial for success in this dynamic industry. That’s why we’re thrilled to announce that Scaleo will be part of ICE London 2024, the leading global gaming and gambling event. This premier event will take place over three days, from 6th to 8th February 2024, at the ExCeL London, and promises to be a melting pot of innovation,…
When starting an affiliate marketing program, you may not consider managing it with affiliate marketing software. However, affiliate marketing software is a tremendously advantageous approach to handle everything from the large picture of your affiliate marketing to the more detailed components of affiliate marketing. Here’s what you should know if you pick one for the first time. The Advantages of Using an Affiliate Marketing Software Solution First and foremost, why should you consider using affiliate…
Betting affiliate software offers a lot of features and opportunities you can consider when it comes to choosing one for your business. After all, this software will be responsible for managing your entire affiliate program. That’s why we’ve compiled a list of the 10 essential features you must look for when choosing a betting affiliate software. This list will help you narrow down your options and find the right software for you and your business.…
Sometimes the data synchronization process can experience issues, causing discrepancies in affiliate tracking and other data-related problems. In this blog post, we will explore the common data synchronization issues that can arise between a casino website and affiliate marketing platforms, and provide insights on resolving data integration problems. One of the most prevalent problems is data not syncing between affiliate software and casino website, leading to data synchronization issues and affiliate tracking discrepancies. These issues…
Conversions tracking is essential to measure the effectiveness of your marketing efforts and optimize your conversion rates. However, discrepancies in tracking methodologies and technical limitations often lead to inaccuracies between the affiliate platform and the iGaming software. As a result, missed opportunities and lost revenue occur. Effective conversion tracking requires robust online gaming analytics and tracking tools for online casinos. In this article, we will explore the challenges in accurate igaming conversions tracking, the importance…
Affiliate marketing tools are an important part of the affiliate business because they allow more and more tasks to be done by software instead of people. Today, we are going to look at the top 10 most popular tools for affiliate marketing that will change the way you run your business. Based on our experience and a lot of research, we’ve compiled a list of the best affiliate marketing tools for you. The following are…
