iGaming marketing strategies are expected to take a lot of creative and innovative shapes and forms in 2025. While iGaming partners are the core of any gambling-based business, the iGaming industry has snowballed over the years, with no signs of slowing down. And, as the competition intensifies, iGaming companies need to adopt effective affiliate & partner marketing strategies to stand out from the crowd and reach their target audience. Partner marketing has proven to be…
RevShare model, which is an abbreviation for “revenue share” in the casino and iGaming industry. It is a partnership where the casino operator repeatedly pays a percentage of their revenue to the partner for every client they have referred. The percentage of revenue shared is typically agreed upon in advance, in a so-called revenue sharing agreement. It can be based on various factors, such as the number of players referred or the amount of revenue…
iGaming affiliate fraud gives businesses a hard time, and we don’t expect any relief in 2025. It not only costs you money but also hurts your reputation and credibility. In order to prevent affiliate fraud in the future, it is crucial to spot the first signs of it. In this blog post, we will discuss the different kinds of iGaming affiliate fraud and how to spot them. In order to prevent fraud from ever harming…
New bingo websites are popping up every day, and while not all of them will eventually bear the title of the “Best Bingo Sites of 2025”, you can clearly see how gambling has now made its big entrance into the digital marketing world. It has long been a popular pastime, ranging from football pools and horseracing to casino games and bingo. However, in 2025, new AI tools and improved technology are driving the growth of…
Choosing the right iGaming affiliate software is essential in launching your affiliate channel. Yes, you’re on the right track with your choice to launch your own affiliate program – it could be just what you need to take your revenue from big to huge. But one question still remains: which software should you pick? Good news! We’ve got answers. Below, you’ll find our list of top 15 affiliate program software for iGaming in 2024. Go…
Casino influencer marketing is expected to bloom in 2025. But… Promoting iGaming partner offers through influencers might not be something you have considered so far. Ever since social media earned enormous popularity, the iGaming industry has started to rely heavily on the power of influencer marketing. In fact, a recent study by Playtech showed that almost 60% of online casino operators use some form of influencer marketing as part of their overall marketing mix. And…
White label casino affiliate program solutions have gain an enormous popularity, becase we all know that casino and betting industries rely heavily on affiliate marketing as their primary, if not exclusive, traffic source. The need for effective, scalable affiliate marketing solutions becomes critical for businesses in various industries, particularly the highly competitive online gambling sector. With white-label affiliate marketing solutions for casinos, you can leverage the powerful tools of high-ticket software and customize them to…
Adhering to iGaming regulations is extremely important if you want to run your business smoothly in the European Union. However, before we dive into the nitty-gritty of regulations, it’s vital to understand what exactly falls under the “iGaming” umbrella. iGaming, also known as online gambling, includes any form of gambling that takes place online. This includes: online casinos sports betting poker lotteries slots In this article, we will cover the general aspects of online gambling…
Are you tired of constantly facing limitations and challenges with Cellxpert, your current iGaming affiliate software? Do you wish for a better alternative that offers more features, better support, and increased cost-effectiveness? As professionals in the iGaming industry, we understand the need for reliable software that enables you to achieve your goals efficiently and effectively. That’s why we’re excited to introduce you to Scaleo – the perfect Cellxpert alternative. Introduction to Cellxpert and the Need…
iGaming affiliate marketing refers to the “iGaming” vertical (the activity of playing games for money, prizes, or rewards) in the online gambling industry. In this case, affiliate marketing involves recruiting new players through personalized tracking links that credit the referring partner for each sign-up. Casino games, poker, sports betting, and other games of chance or skill are good examples. This vertical is popular among iGaming affiliates because it is a rapidly growing, high-income sector. However,…
