Casino affiliate marketing isn’t created out of thin air. If you’re operating a gambling or casino affiliate site, you already understand the significance of creating high-quality “casino content” that captivates your audience and boosts traffic to your site. However, with so many other sites competing for the same audience, standing out from the crowd can be challenging. That’s why I’ve put together these 10 tips to help you create gambling content that meets your readers’…
The iGaming industry in Malta is blooming. But… Have you ever wondered why Malta, a small archipelago in the Mediterranean, is becoming the mecca for iGaming businesses? Let’s find out! It’s not just the sunny weather and stunning beaches that make Malta a great destination; Malta has also positioned itself as a powerhouse in the iGaming sector. So, what makes Malta so attractive to business owners and casino operators like you? Is it the favorable…
In the iGaming market, standing out is not just about offering the flashiest games or the biggest bonuses—it’s about delivering an experience that keeps players engaged, satisfied, and coming back for more. But how can you take your platform to that coveted next level? The answer might just lie at the intersection of cutting-edge AI and stellar analytics. Let me introduce ChatGPT, an AI-driven chatbot that’s changing the game by offering seamless customer interactions and…
Analyzing “GGR” and “NGR” isn’t easy and may sound like technical jargon, but… If you’re in the casino business, these metrics aren’t optional — they’re your lifeblood. The online casino industry has exploded over the last two decades, attracting players from all over the world thanks to high-speed internet and 24/7 accessibility. But there is also a flip side to the coin: with this growth comes fierce competition. You’re not just in it to attract…
RevShare model, which is an abbreviation for “revenue share” in the casino and iGaming industry. It is a partnership where the casino operator repeatedly pays a percentage of their revenue to the partner for every client they have referred. The percentage of revenue shared is typically agreed upon in advance, in a so-called revenue sharing agreement. It can be based on various factors, such as the number of players referred or the amount of revenue…
Analyzing online casino’s KPIs is one of the most crucial aspects of growth. With so much competition in the iGaming industry, you must be on top of your key performance indicators to stay ahead of the curve. But how? While you need to track many important data points and KPIs, there are a few that we consider essential to monitor regularly. These include new player signups, active players, deposit amounts, bet sizes, games played, and gambling…
iGaming affiliate marketing refers to the “iGaming” vertical (the activity of playing games for money, prizes, or rewards) in the online gambling industry. Affiliate marketing, in this case, is a form of recruiting new players through personalized links, that attribute the referred player to the partner who referred them. Casino games, poker, sports betting, and other games of chance or skill are good examples. This vertical is popular among iGaming affiliates because it is a…
Are you tired of constantly facing limitations and challenges with Cellxpert, your current iGaming affiliate software? Do you wish for a better alternative that offers more features, better support, and increased cost-effectiveness? As professionals in the iGaming industry, we understand the need for reliable software that enables you to achieve your goals efficiently and effectively. That’s why we’re excited to introduce you to Scaleo – the perfect Cellxpert alternative. Introduction to Cellxpert and the Need…
iGaming regulations around the world are constantly shifting. Being affiliate marketing software providers who also share a passion for gaming, we strive to remain at the forefront of the latest tech innovations, game launches, and industry movements. One aspect that can sometimes go unnoticed, yet plays a crucial role in our field, is the regulatory landscape. Regulations around online gambling, casinos and iGaming are not uniform and can differ significantly across various countries and regions.…
Adhering to iGaming regulations is extremely important if you want to run your business smoothly in the European Union. However, before we dive into the nitty-gritty of regulations, it’s vital to understand what exactly falls under the “iGaming” umbrella. iGaming, also known as online gambling, includes any form of gambling that takes place online. This includes: online casinos sports betting poker lotteries slots In this article, we will cover the general aspects of online gambling…
