If you work as an affiliate marketing manager in the iGaming business, you know how important building trust with your partners is. Any partnership needs trust to work, but in the world of iGaming, it can mean the difference between making money and losing money. Is Affiliate Marketing Ethical? Many affiliates who are getting into this business are asking themselves (well, not that often): Is affiliate marketing ethical? Well, you, as an affiliate marketing manager…
![iGaming Regulations Around The World: What You Must Know [2025 Update] - iGaming Regulations Around The World](https://www.scaleo.io/blog/wp-content/uploads/2023/08/igaming-regulations-around-the-world-what-you-must-know-scaleo-770x515.png "iGaming Regulations Around The World: What You Must Know [2025 Update]")
iGaming regulations around the world are constantly shifting. Being affiliate marketing software providers who also share a passion for gaming, we strive to remain at the forefront of the latest tech innovations, game launches, and industry movements. One aspect that can sometimes go unnoticed, yet plays a crucial role in our field, is the regulatory landscape. Regulations concerning online gambling, casinos, and iGaming can vary widely between different countries and regions. We truly wish we…
iGaming affiliate fraud gives businesses a hard time, and we don’t expect any relief in 2025. It not only costs you money but also hurts your reputation and credibility. In order to prevent affiliate fraud in the future, it is crucial to spot the first signs of it. In this blog post, we will discuss the different kinds of iGaming affiliate fraud and how to spot them. In order to prevent fraud from ever harming…
The iGaming industry in Malta is blooming. But… Have you ever wondered why Malta, a small archipelago in the Mediterranean, is becoming the mecca for iGaming businesses? Let’s find out! It’s not just the sunny weather and stunning beaches that make Malta a great destination; Malta has also positioned itself as a powerhouse in the iGaming sector. So, what makes Malta so attractive to business owners and casino operators like you? Is it the favorable…
iGaming marketing strategies are expected to take a lot of creative and innovative shapes and forms in 2025. While iGaming partners are the core of any gambling-based business, the iGaming industry has snowballed over the years, with no signs of slowing down. And, as the competition intensifies, iGaming companies need to adopt effective affiliate & partner marketing strategies to stand out from the crowd and reach their target audience. Partner marketing has proven to be…
Player acquisition strategies continue to evolve and get more and more sophisticated, personalized and technologically advanced. Want more players? Of course, you do. Scaling your iGaming site isn’t just about throwing money at ads—it’s about smart, cost-effective strategies that bring in players who stick around. You must cut through the noise to attract players and convert them into loyal, long-term customers. You will learn to leverage social media, search engine optimization, affiliate partnerships, and retention…
Whether you’re new to the industry or looking to expand, this guide will provide you with everything you need to thrive in iGaming business in 2025. You can go from a small online gaming outlet to building your own enterprise empire. Ready to start your journey? Let’s begin! What is iGaming? iGaming refers to online gambling activities such as slots, table games, jackpot games, sports betting, poker, bingo, and more. It encompasses a wide range…
Online gambling affiliate marketing is expected to skyrocket in 2024. Anyone in the online gambling industry will tell you that affiliate marketing is an excellent revenue-generating strategy. But what is it precisely, and how do you begin? In this post, we will provide a comprehensive overview of a gambling affiliate strategy for this vertical and describe how to get started. We will discuss the fundamentals of gambling affiliate programs and offer timeless success tips. So,…
Successful casino affiliate management is the cornerstone of a business strategy in the online gambling industry. It is a dynamic and lucrative sector that can catapult your iGaming business to unimagined heights. However, it can be quite a challenge to navigate the affiliate landscape with its evolving trends, complex algorithms and competitive nature. Do you want to join the online casino affiliate marketing game? Great decision! As the multi-billion dollar iGaming industry continues its rise,…
Crypto sportsbooks do exist. However, we have to admit, when cryptocurrencies first came on the scene, we were skeptical. Weren’t YOU? Digital money that isn’t issued by a central bank? It seemed like a fad that would fade away. But crypto is here to stay, and its impact is being felt in industries all across the board, including in the world of online betting. If you’re an online bookmaker, it’s time to adapt to cryptocurrencies…
