Blockchain gambling is becoming the most popular form of online gambling, especially on mobile, for a variety of reasons, that we will discuss in this blog post. However… What exactly is cryptocurrency gambling? Crypto igaming is a relatively new concept but quickly gaining traction among online gamblers. So, exactly what is a crypto casino and are all blockchain gambling outlets the same? Disclaimer: The post you shared is primarily aimed at potential gamblers and enthusiasts interested…
RevShare model in iGaming is a popular commissions-payment structure used in the iGaming business, which involves splitting the revenue generated by an online casino or sportsbook with its affiliates. Affiliate programs in the gambling and betting industry offer partners to send traffic to their offers with different payment models – CPA, CPL, and RevShare, among other popular ones. In this article, we will talk about RevShare and explain what it is, what affiliate programs should…
Betting campaigns in 2024 are as creative as they can get. However, launching a successful sports betting advertising campaign is not an easy task. There are many elements involved, platforms to leverage and messages to develop and distribute to attract new customers. On top of that, regulations are complex and are constantly evolving. How do you effectively break through the noise and connect with your target audience? We’ve been in the affiliate sports betting industry…
iGaming player acquisition will evolve in 2024. For you, as an iGaming website operator, acquiring new players is essential to your success and growth. You need a steady flow of new customers engaging with your games and promotions to drive revenue and build your business. However, player acquisition is challenging and expensive in today’s competitive landscape. You must cut through the noise to attract players and convert them into loyal, long-term customers. This article will…
Casino influencer marketing is expected to bloom in 2024. But… Promoting iGaming partner offers through influencers might not be something you have considered so far. Ever since social media earned enormous popularity, the iGaming industry has started to rely heavily on the power of influencer marketing. In fact, a recent study by Playtech showed that almost 60% of online casino operators use some form of influencer marketing as part of their overall marketing mix. And…
Launching an affiliate program for your casino website? Or, just planning to add an affiliate program to your online casino? Before you go live, make sure you have everything covered with this comprehensive affiliate program checklist. From choosing the right affiliate platform to creating compelling marketing materials, this guide will walk you through the essential steps to ensure a successful launch of your casino affiliate program. You’ll learn how to recruit quality affiliates, optimize your…
RevShare model, which is an abbreviation for “revenue share” in the casino and iGaming industry. It is a partnership where the casino operator repeatedly pays a percentage of their revenue to the partner for every client they have referred. The percentage of revenue shared is typically agreed upon in advance, in a so-called revenue sharing agreement. It can be based on various factors, such as the number of players referred or the amount of revenue…
White label casino affiliate program solutions have gain an enormous popularity, becase we all know that casino and betting industries rely heavily on affiliate marketing as their primary, if not exclusive, traffic source. The need for effective, scalable affiliate marketing solutions becomes critical for businesses in various industries, particularly the highly competitive online gambling sector. With white-label affiliate marketing solutions for casinos, you can leverage the powerful tools of high-ticket software and customize them to…
Are you tired of constantly facing limitations and challenges with Cellxpert, your current iGaming affiliate software? Do you wish for a better alternative that offers more features, better support, and increased cost-effectiveness? As professionals in the iGaming industry, we understand the need for reliable software that enables you to achieve your goals efficiently and effectively. That’s why we’re excited to introduce you to Scaleo – the perfect Cellxpert alternative. Key Takeaways from this article: Discover…
In the iGaming market, standing out is not just about offering the flashiest games or the biggest bonuses—it’s about delivering an experience that keeps players engaged, satisfied, and coming back for more. But how can you take your platform to that coveted next level? The answer might just lie at the intersection of cutting-edge AI and stellar analytics. Let me introduce ChatGPT, an AI-driven chatbot that’s changing the game by offering seamless customer interactions and…
