KPIs for the iGaming industry vary significantly from one business to another. Some Gaming KPIs are more essential, while others are less. You’re probably aware that you must keep track of your finances, but it’s not always as simple as it sounds. While your accounting file may provide some insight into general performance, the insights are most powerful when combined with other data sources. In this blog post, we will explore the top 10 KPIs…
Online sports betting campaigns in 2024 are as creative as they can get. However, launching a successful sports betting advertising campaign is not an easy task. There are many elements involved, platforms to leverage and messages to develop and distribute to attract new customers. On top of that, regulations are complex and are constantly evolving. How do you effectively break through the noise and connect with your target audience? We’ve been in the affiliate sports…
Casino affiliate tracking solutions are offered on every corner of the internet, but how do you choose the right one? Every online casino operator knows selecting the right affiliate tracking software is crucial to your business’s success. The choice of software will influence the accuracy of tracking your affiliate partnerships, the amount of data available for optimizing your affiliate program, and the reliability of commission payments. With so much at stake, you need an iGaming…
iGaming partner marketing has become an integral part of the industry. As many iGaming entrepreneurs, operators and business owners know: many doors close in front of you when you want to promote your business. That’s why partner marketing remains one of the most robust and reliable sources of steady traffic in 2024. In this blog post, we look at the key factors iGaming businesses need to consider in order to implement partner marketing and successfully…
Did you know that integrating S2S Postback can significantly boost the performance and ROI of your iGaming affiliate software? If you’re looking to optimize your affiliate marketing strategies in the iGaming space, this blog post is for you. From understanding the benefits to configuring offers and campaigns, we’ll walk you through the entire process of S2S Postback Integration, ensuring maximum success for your affiliate ventures. Understanding S2S Postback Integration in iGaming S2S Postback Integration is…
How much should you pay your iGaming affiliates? The commissions are arguably the most motivating factor for your current and future affiliates. Affiliate payouts form the basis of affiliate programs, so creating conditions acceptable to all parties involved in the affiliate program can be difficult. A commission rate must attract affiliates while also incentivizing existing ones to attract new players and, ideally, new partners. Meanwhile, your partner program’s expenses should not exceed your revenue. How…
Do you want to dominate the iGaming business industry but don’t know where to start? Player Reports are here to save the day, giving you all the insight you need to pave your way to success. Whether you’re an online casino owner or just getting into the industry as an agency, having the right KPI data guarantees you aren’t wasting money. Gambling may be a risky business, but trying to operate without proper tracking and…
Betting affiliate software offers a lot of features and opportunities you can consider when it comes to choosing one for your business. After all, this software will be responsible for managing your entire affiliate program. That’s why we’ve compiled a list of the 10 essential features you must look for when choosing a betting affiliate software. This list will help you narrow down your options and find the right software for you and your business.…
RevShare model in iGaming is a popular commissions-payment structure used in the iGaming business, which involves splitting the revenue generated by an online casino or sportsbook with its affiliates. Affiliate programs in the gambling and betting industry offer partners to send traffic to their offers with different payment models – CPA, CPL, and RevShare, among other popular ones. In this article, we will talk about RevShare and explain what it is, what affiliate programs should…
Ready to kick off an affiliate program for your casino website? Thinking about launching an affiliate program for your online casino? Get ready to go live. Ensure you’ve got every detail nailed down with this essential affiliate program checklist. This guide is your ultimate roadmap to launching a successful casino affiliate program. From selecting the perfect affiliate platform to crafting irresistible marketing materials, we’ll cover all the essential steps you need to take. Get ready…
