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How to start an affiliate program for an iGaming business? How to set up a referral system for your casino? How to build a casino affiliate website? (Spoiler alert: we’ll tell you in this post!) In the gambling industry, everyone is talking about online casino affiliate programs, referring to them as the most effective and reliable marketing strategy. But why? Simply put, a well-structured casino affiliate program has the potential to boost traffic, enhance brand…

Integrating predictive analytics in casino affiliate software for strategic marketing is a game-changer in the iGaming industry. Harnessing the power of predictive analytics in affiliate marketing allows you to gain valuable insights into customer behavior, preferences, and trends, allowing you to tailor your marketing strategies for maximum impact.  This blog post will delve into the significance of predictive analytics in casino affiliate software and how it can elevate your strategic marketing efforts. The Role of…

iGaming affiliate software gained enormous popularity in 2023 primarily because the iGaming industry relies heavily on referrals. Looking to start an affiliate program for your iGaming business? That is a great decision! An affiliate program can help you grow your customer base revenue tremendously. But, which software should you choose to use to run your program? Let’s find out! Today, we’ve compiled a list of the top 15 affiliate program software for iGaming businesses. This…

Successful casino affiliate management is the cornerstone of a business strategy in online gambling industry. It is a dynamic and lucrative sector that can catapult your iGaming business to unimagined heights. However, it can be quite a challenge to navigate the affiliate landscape with its evolving trends, complex algorithms and competitive nature. Do you want to join the online casino affiliate marketing game? Great decision! As the multi-billion dollar iGaming industry continues its rise, the…

Casino affiliate tracking solutions are offered on every corner of the internet, but how do you choose the right one? Every online casino operator knows, that selecting the right affiliate tracking software is crucial to your business success. The software you pick will determine how accurately you track your affiliate partnerships, how much data you have to optimize your affiliate program, and how reliably you can pay commissions. With so much at stake, you need…

Free affiliate tracking software is hard to find because most high-quality affiliate software products, such as Scaleo, come at a price. Simply because a lot of effort has gone into their development, the software needs to be paid for to ensure continuous updates and robust security. This means that any software – whether it’s a simple affiliate management tool or a complex affiliate marketing tracking software – needs to cover its costs if it is…

Betting affiliate software offers a lot of features and opportunities you can consider when it comes to choosing one for your business. After all, this software will be responsible for managing your entire affiliate program. That’s why we’ve compiled a list of the 10 essential features you must look for when choosing a betting affiliate software. This list will help you narrow down your options and find the right software for you and your business.…

Performance marketing software – how to choose the right software and what should you look for? As performance-based marketing becomes increasingly popular, we will explain all aspects of performance marketing software and show you how to use it to run Google ad campaigns, email marketing, promote your affiliate links on social media, and more. Marketing performance is considered to be one of the most challenging aspects of marketing. With that being said, more than 50%…

CPA affiliate tracking software – what is it, and what to look for when choosing the right one? Many CPA tracking software lets you monitor your CPA-based offers. Each CPA marketing software has unique features that will suit different business models. If you’re using SEO, Facebook advertising, and Google ads, you’ll need a monitoring platform compatible with Google Analytics and Facebook Pixel. This is because personalized targeting and re-targeting are essential to your Google and Facebook…

RevShare model in iGaming is a popular commissions-payment structure used in the iGaming business, which involves splitting the revenue generated by an online casino or sportsbook with its affiliates. Affiliate programs in the gambling and betting industry offer partners to send traffic to their offers with different payment models – CPA, CPL, and RevShare, among other popular ones. In this article, we will talk about RevShare and explain what it is, what affiliate programs should…