Casino affiliate tracking solutions are offered on every corner of the internet, but how do you choose the right one? Every online casino operator knows, that selecting the right affiliate tracking software is crucial to your business success. The software you pick will determine how accurately you track your affiliate partnerships, how much data you have to optimize your affiliate program, and how reliably you can pay commissions. With so much at stake, you need…
iGaming affiliate marketing refers to the “iGaming” vertical (the activity of playing games for money, prizes, or rewards) in the online gambling industry. Affiliate marketing, in this case, is a form of recruiting new players through personalized links, that attribute the referred player to the partner who referred them. Casino games, poker, sports betting, and other games of chance or skill are good examples. This vertical is popular among iGaming affiliates because it is a…
Determining the right commission payout schedule is prominent among the many facets of managing a successful affiliate program. On the one hand, you want to attract and retain top-performing affiliates with timely and competitive payouts. On the other hand, you need to manage your business’s cash flow effectively, ensuring operational expenses are covered without hitches. As an advertiser, understanding the nuances of commission payout schedules is paramount. Your payout schedule not only impacts your relationship…
