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Affiliate Performance

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How much should you pay your iGaming affiliates? The commissions are arguably the most motivating factor for your current and future affiliates. Affiliate payouts form the basis of affiliate programs, so creating conditions acceptable to all parties involved in the affiliate program can be difficult. A commission rate must attract affiliates while also incentivizing existing ones to attract new players and, ideally, new partners. Meanwhile, your partner program’s expenses should not exceed your revenue. How…

Casino affiliate tracking solutions are offered on every corner of the internet, but how do you choose the right one? Every online casino operator knows, that selecting the right affiliate tracking software is crucial to your business success. The software you pick will determine how accurately you track your affiliate partnerships, how much data you have to optimize your affiliate program, and how reliably you can pay commissions. With so much at stake, you need…

Affiliate marketing without cookies – can you imagine? Tracking affiliate sales accurately without any cookies in the process? Cookieless affiliate tracking? Once again, panic reigns in the world of affiliate marketers and advertisers. Just when we are getting used to the GDPR, Chrome (responsible for 70% of web browsing) will block third-party tracking cookies. Furthermore, Apple makes tracking on an iPhone optional based on the user’s opt-in. What does it mean for the future of affiliate…