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Successful casino affiliate management is the cornerstone of a business strategy in online gambling industry. It is a dynamic and lucrative sector that can catapult your iGaming business to unimagined heights. However, it can be quite a challenge to navigate the affiliate landscape with its evolving trends, complex algorithms and competitive nature. Do you want to join the online casino affiliate marketing game? Great decision! As the multi-billion dollar iGaming industry continues its rise, the…

Looking for lottery affiliate software that allows you to manage your affiliates easily? Want to arm yourself with lottery affiliate software that will help your affiliates convert customers more effectively? What is Lottery Affiliate Software? Before we dive into the nitty-gritty of our conversation, let’s define lottery affiliate software. In essence, it’s a tool that lottery companies use to track, manage, and optimize their affiliate programs. Whether you’re a small lottery business or a large-scale…

“How to start an online gambling business?” might be a million-dollar question, but guess what? We have a million-dollar answer! Are you dreaming of starting your own online casino? With the right knowledge and strategy, you can make that dream a reality by 2024. Prepare yourself for a thrilling journey filled with sleepless nights, endless regulations, and the constant fear of losing your hard-earned money. However, the many obstacles, unexpected setbacks, and unpredictable nature of…

KPIs for the iGaming industry vary greatly from one business to another. Some Gaming KPI’s are more essential, while others are less. You’re probably aware that you need to keep track of your finances, but it’s not always as simple as it sounds. While your accounting file may provide some insight into general performance, the insights are most powerful when combined with other data sources. In this blog post, we’re going to dive deep into…

Betting affiliate software offers a lot of features and opportunities you can consider when it comes to choosing one for your business. After all, this software will be responsible for managing your entire affiliate program. That’s why we’ve compiled a list of the 10 essential features you must look for when choosing a betting affiliate software. This list will help you narrow down your options and find the right software for you and your business.…

Affiliate marketing for onlne casinos – why it’s the ultimate strategy? While there are numerous methods for promoting an online casino, affiliate marketing has proven to be the most effective.  Of course, SEO, PPC, media advertising, displays, and other offline activities should all be part of the overall strategy (after all, diversity increases your chances of success) — but when we compare investments and results, affiliate marketing frequently wins the ROI competition. Let’s go over…

RevShare model in iGaming is a popular commissions-payment structure used in the iGaming business, which involves splitting the revenue generated by an online casino or sportsbook with its affiliates. Affiliate programs in the gambling and betting industry offer partners to send traffic to their offers with different payment models – CPA, CPL, and RevShare, among other popular ones. In this article, we will talk about RevShare and explain what it is, what affiliate programs should…

Casino influencer marketing is expected to bloom in 2024. But… Promoting iGaming partner offers through influencers might not be something you have considered so far. Ever since social media earned enormous popularity, the iGaming industry has started to rely heavily on the power of influencer marketing. In fact, a recent study by Playtech showed that almost 60% of online casino operators use some form of influencer marketing as part of their overall marketing mix. And…

Poker affiliate solutions continue to gain popularity among poker website owners. Simply because by integrating an affiliate solution into their platform, Poker businesses can multiply their revenue quickly. Affiliate programs can significantly enhance your marketing efforts, extending your brand’s reach and attracting a larger player base. But with countless options available, how can you identify the best poker affiliate solution that aligns with your specific needs and goals? This guide provides a comprehensive roadmap to…

Casino marketing and advertising is reaching new heights in 2024, and it should come as no surprise. The casino industry has always been quite profitable. Even as the global epidemic raged outside the door, the US online gambling market remained unmoved. According to one analysis, the gambling market is predicted to reach $674.7 billion by 2025, providing marketers with an ideal opportunity to capitalize on this lucrative market. Because of this expansion rate, the market…