The iGaming industry in Malta is blooming. But… Have you ever wondered why Malta, a small archipelago in the Mediterranean, is becoming the mecca for iGaming businesses?
Let’s find out!
It’s not just the sunny weather and stunning beaches that make Malta a great destination; Malta has also positioned itself as a powerhouse in the iGaming sector.
So, what makes Malta so attractive to business owners and casino operators like you? Is it the favorable regulations, the tax benefits, or the thriving community?
Well, it’s all this and more. Malta offers a unique blend of opportunities that savvy business owners can leverage for substantial growth.
In recent years, Malta has seen a significant influx of iGaming companies.
In fact, the iGaming industry now contributes to around 12% of Malta’s Gross Domestic Product (GDP).
This isn’t just a statistic; it’s a testament to the island’s commitment to fostering a robust environment for businesses like yours.
As we dive into the reasons behind this trend, we’ll explore how Malta’s regulatory framework is tailored to support and nurture the iGaming industry. And let’s not forget the vital role of affiliate marketing in this ecosystem.
How does Malta enhance affiliate or partner marketing strategies for iGaming businesses?
Let’s dive deeper!
iGaming in Malta in a Nutshell…
| Keypoint | Details |
|---|---|
| Inception of Gaming Framework | Malta began its innovative gaming framework in 2004, placing it as a pioneer in the EU for regulating remote gaming. |
| Malta Gaming Authority (MGA) | Established as a flagship authority within the gaming industry, overseeing various gaming activities. |
| Remote Gaming Regulations | Initiated in 2004, these regulations positioned Malta as the first EU member state to regulate remote gaming. Updated by the Gaming Act in August 2018. |
| iGaming Industry Growth | Malta’s iGaming industry has experienced aggressive growth with expectations of continued momentum. |
| iGaming Activities | Includes poker, bingo, online casinos, lotteries, fixed-odds betting, fantasy sports. |
| Licensing Requirement | Online gaming companies in Malta require either a B2C gaming service license or a B2B critical gaming supply license from the MGA. |
| Types of Gaming Licenses | Four classes: Class 1 for online casinos, Class 2 for online betting, Class 3 for poker rooms and betting exchanges, Class 4 for software providers. |
| Gaming License Fees | B2C licensees pay €25,000 annually (€10,000 for Type 4 game suppliers). B2B licensees pay €25,000 to €35,000 based on revenue, with reduced fees for specific services. |
| Compliance Contribution for B2C | Ranges from €15,000 to €600,000, depending on the type of gaming service. One-year exemption for startups approved by the MGA. B2B licensees are exempt. |
| Corporate Tax Rate | Remote gaming operators are subject to a 35% corporate tax rate, with potential tax incentives. |
| Gaming Tax Rate | A 5% gaming tax is applied to gaming revenue generated from Malta-based players. |
| iGaming Events | Events like SiGMA are organized annually, attracting startups and international companies in the iGaming industry. SiGMA events are primarily held in St. Julian’s or Ta’ Qali (usually at the Malta Fairs and Conventions Centre). |
The Allure of Malta for iGaming Businesses
Malta isn’t just a dot on the map; it’s a giant in the iGaming world. But what exactly about this island makes it so irresistible to iGaming businesses, especially for astute business owners and casino operators?
Let’s have a look at some stats first, according to the Times of Malta, to get a rough estimation of what we are talking about:
| Aspect | Statistics/Facts | What you need to know? |
|---|---|---|
| Population | 500,000 | Malta has a population of approximately half a million, making its leadership in online gambling particularly impressive. |
| Global Online Gambling Market | $94.4 billion | Forecasted global market value by 2024, with Malta playing a key role. |
| Global Market Share | 10% | 10% of the world’s online gaming companies are registered in Malta. |
| Economic Contribution | 13.6% | Online gaming contributed 13.6% of Malta’s GDP in 2019, with a turnover of around $2 billion. |
| International Bandwidth Usage | 50% | Around 50% of Malta’s international bandwidth is dedicated to online gambling activities. |
| Double Taxation Treaties | 70 | Malta has around 70 double taxation treaties, offering significant tax relief to companies. |
| Corporate Tax | 5% | Effective corporate tax rate after refunds to shareholders when dividends are declared. |
| VAT Exemptions | Exempt without credit | Gaming services in Malta are exempt from VAT under the VAT Act, reducing the financial burden on operators. |
| Capital Gains & Dividend Exemptions | 10% equity threshold | Capital gains and dividend income are exempt from tax when a Maltese company holds at least 10% of equity in a subsidiary. |
| Job Creation | 2,500 jobs | The introduction of Remote Gaming Standards in 2008 created 2,500 jobs within one year. |
| Technological Advancements | AI, VR, Blockchain | Malta has integrated cutting-edge technologies to maintain a competitive edge in the global online gambling market. |
| Responsible Gambling | Player protection | Malta prioritizes responsible gambling practices, setting a global benchmark for player protection and ethical practices. |
| Challenges | Technological adaptation, fraud, reputation management | Malta faces ongoing challenges but sees them as opportunities to solidify its leadership position. |
| Future Prospects | Continued growth and innovation | Malta is expected to continue leading in regulatory advancements, technological innovations, and responsible gambling practices. |
Advantages of Running an iGaming Business from Malta
Let’s have a look at the advantages of operating an iGaming business from Malt, as opposed to other countries.
| Advantages in Malta | Comparison to Other Countries |
|---|---|
| Robust Regulatory Framework | Malta’s regulatory environment is more developed and stable compared to many countries, with clear guidelines from the Malta Gaming Authority (MGA). |
| Favorable Tax Regime | Malta offers competitive corporate tax rates and gaming taxes, often lower than other jurisdictions. |
| Strong Industry Reputation | Malta is recognized globally as a leading iGaming hub, which can lend credibility to businesses based there, unlike newer or less established jurisdictions. |
| EU Membership | As an EU member state, Malta provides access to European markets, which is not always the case with other non-EU jurisdictions. |
| Skilled Workforce | Malta has a growing pool of local and international talent specialized in iGaming, which may be more limited in other countries. |
| Advanced Technological Infrastructure | Malta boasts high-quality technological infrastructure, essential for iGaming operations, which might not be as advanced in other countries. |
| Multilingual Environment | English is an official language in Malta, facilitating international business, unlike some countries where language barriers can be an issue. |
| Networking Opportunities | The presence of numerous iGaming companies in Malta creates valuable networking and partnership opportunities, which might be less prevalent in countries with smaller iGaming industries. |
| Proactive Government Support | The Maltese government actively supports and promotes the iGaming industry, unlike some governments that may have restrictive policies. |
| Strategic Location | Malta’s location in the Mediterranean offers excellent connectivity to both Europe and Africa, which might not be the case with more geographically isolated countries. |
Favorable Regulatory Environment
Think about it – what’s one of the biggest headaches for any iGaming business? Regulation, right?
Malta was the first EU member state to introduce regulations specifically for online gaming.
The Malta Gaming Authority (MGA) is renowned for its well-defined and transparent regulatory framework. It’s not just about having rules; it’s about having the right rules that balance business interests with player protection.
Did you know that in 2004, Malta became the pioneering jurisdiction in the EU to regulate online gaming?
This early start gave Malta a significant edge, allowing it to refine and perfect its regulatory framework.
Today, a license from the MGA is like a badge of honor, a symbol of credibility and trustworthiness in the global iGaming market.
Tax Benefits
One crucial factor when setting up a business is the tax environment. Here’s where Malta shines bright. The island offers competitive corporate tax rates and efficient VAT handling, which is particularly advantageous for iGaming companies.
For instance, Malta’s effective corporate tax rate can go as low as 5% for foreign companies, including iGaming businesses.
This is a game-changer.
In other countries, gambling businesses face enormous taxation. For example, here is a chart illustrating how much you would otherwise be paying in other countries:
Imagine the cost savings and the reinvestment potential! Such tax benefits make Malta a place to set up shop and a strategic choice for maximizing profits and growth.
Robust Infrastructure
Running an iGaming business is no small feat. It requires robust technological infrastructure, right?
Malta excels here, too.
The country boasts high-quality telecommunications systems and data centers, ensuring that your business operations are smooth, uninterrupted, and most importantly, secure.
Let’s not forget about the island’s strategic location in the Mediterranean, offering excellent connectivity to both Europe and North Africa.
This positions Malta as the perfect gateway for iGaming businesses looking to expand their reach.
Malta’s Thriving iGaming Community
It’s not all about regulations and tax benefits. The true heart of Malta’s iGaming success lies in its vibrant community.
But what elements contribute to this thriving ecosystem?
Networking Opportunities – How Important is Networking in iGaming?
In the iGaming industry, who you know can be just as important as what you know. Malta is a hotspot for networking, providing ample opportunities for business owners and casino operators to mingle, share insights, and forge valuable partnerships.
Annual events like the Malta iGaming Summit draw industry leaders from around the globe.
These events are more than just meet-and-greets; they are incubators for innovation and collaboration.
In 2023 alone, the Malta iGaming Summit saw a record attendance of over 10,000 delegates, proving that Malta is not just a hosting ground but a breeding ground for iGaming excellence.
What Type of iGaming and online casino companies operate in Malta?
Based on Xase.io, the following types of iGaming vendors choose to do business in Malta, based on the percentage of license issued.
- Class 1: Casino Style Games, Lotteries and Slots – 49%
- Class 2: Sports betting – 36%
- Class 3: P2P, Betting Exchanges, Skins, Tournaments and Bingo – 12%
- Class 4: Software vendors taking a commission on wagers – 3%
Most Notable iGaming Companies Malta
Apart from huge companies like Sigma, who organize events across the globe but are based in Malta still, here’s a table of the most notable iGaming companies in Malta:
| Company Name | Key Focus |
|---|---|
| Betsson Group | Based in Ta’ Xbiex and St Julian’s, they offer a a diverse portfolio of online gambling brands. |
| Kindred Group | Registered in Gzira, they are responsible gambling and own well-known brands like Unibet and 32Red. |
| LeoVegas | Mobile-first casino gaming experience with main operational offices situated in Sliema.. |
| Evolution Gaming | Leading provider of live casino solutions. |
| NetEnt | High-quality slots and casino table games development. |
| Tipico | Innovative online sports betting services. |
| Gaming Innovation Group | Platform solutions and marketing tools for the iGaming sector. |
| Mr Green | Casino games and sports betting with a focus on multiple markets. |
Talent Pool – Is Finding the Right Talent Easy in Malta?
One of the biggest challenges in any business is finding the right talent. Malta, with its focus on education and training in the iGaming sector, has cultivated a highly skilled workforce.
The University of Malta, for instance, offers specialized courses in gaming and betting laws, ensuring a steady stream of knowledgeable professionals in the market.
With English as an official language and a diverse expat community, Malta also attracts international talent. This melting pot of skills and cultures creates an environment where innovative ideas flourish.
For a business owner, this means access to a pool of professionals who can drive your business forward.
Affiliate Marketing in Malta’s iGaming Sector
How do you stand out in an industry with fierce competition? Enter affiliate marketing, the secret weapon of many successful iGaming businesses.
Malta’s iGaming ecosystem isn’t just about gaming; it’s also a hub for innovative marketing strategies.
The Role of Affiliate Marketing – Should You Care?
Affiliate marketing in iGaming is not just a buzzword; it’s a powerful tool for customer acquisition and brand visibility. In Malta, the synergy between iGaming companies and affiliate marketers is palpable.
The reason?
A mutual understanding of the market and a shared goal – growth.
In 2023, affiliate marketing accounted for approximately 30% of all online gaming revenue in Malta. This statistic isn’t just impressive; it’s a clear indicator of the effectiveness of affiliate marketing in this sector.
As a business owner or casino operator, leveraging this can mean the difference between getting lost in the crowd and standing out.
What Makes Malta Special for Affiliate Marketing?
Malta offers a unique blend of regulatory support and a tech-savvy environment, ideal for affiliate marketing campaigns. The presence of top-notch iGaming companies alongside innovative startups provides a fertile ground for affiliate marketing.
Moreover, Malta’s data protection laws align with EU standards, ensuring that marketing practices are not only practical but also compliant. This legal assurance is crucial in building trust with both affiliates and customers.
Setting Up Your iGaming Business in Malta
Now that you’re aware of Malta’s benefits, the big question looms:
How do you set up your iGaming business in this promising locale?
The process is more straightforward than you might think. Here is a step-by-step guide that will help you cover the basics:
| Step | Description | Details |
|---|---|---|
| 1. Choose Your Business Structure | Decide whether to establish your company as a Limited Liability Company (LLC), a partnership, or another structure. | Most iGaming companies in Malta opt for a Limited Liability Company due to its flexibility and limited liability protection. |
| 2. Register Your Company | Register your company with the Malta Business Registry (MBR). | You can find more information and start the registration process on the Malta Business Registry website. |
| 3. Obtain an iGaming License | Apply for a license from the Malta Gaming Authority (MGA). | The MGA offers different types of licenses depending on your gaming operations. Visit the Malta Gaming Authority for detailed information and application procedures. |
| 4. Open a Bank Account | Open a bank account in Malta for your company. | This is necessary for handling transactions and meeting the financial requirements of the MGA. Several banks in Malta specialize in servicing iGaming companies. |
| 5. Appoint Key Officials | Appoint the necessary Key Officials such as the Director, Compliance Officer, and Money Laundering Reporting Officer (download MLRO). | These positions are required by the MGA to ensure compliance with legal and financial regulations. |
| 6. Prepare a Business Plan and Financial Forecast | Create a detailed business plan and financial forecast as part of your licensing application. | The business plan should include your target markets, marketing strategy, and financial projections for the next three years. |
| 7. Set Up Your Office in Malta | Establish a physical presence in Malta by setting up an office. | This is a requirement by the MGA, and it helps in maintaining a good relationship with Maltese authorities. |
| 8. Implement Technical and Operational Infrastructure | Set up your gaming platform, including software, servers, and security measures. | Your infrastructure must meet the technical requirements laid out by the MGA, including data protection and anti-fraud systems. |
| 9. Submit Your Application to the MGA | Complete the MGA license application, including all required documentation. | Submit your application through the MGA e-Services portal. The application process can take several months, so plan accordingly. |
| 10. Comply with Ongoing Regulatory Requirements | After receiving your license, comply with ongoing regulatory requirements, including regular audits and reporting. | Stay updated with any changes in regulations via the MGA website. Non-compliance can result in penalties or loss of your license. |
What Does It Take to Start an iGaming Business in Malta?
Launching an iGaming business in Malta starts with understanding the legal requirements. First, securing a gaming license from the Malta Gaming Authority (MGA) is paramount. The MGA offers various licenses depending on your business model, from online casinos to sports betting.
The process involves a thorough application, including a detailed business plan, financial forecasts, and evidence of a robust IT infrastructure.
Last year, in 2023, Malta streamlined its licensing process, reducing approval times to as little as four months. This efficiency is a boon for entrepreneurs eager to hit the ground running.
Partnering with Local Entities
Navigating a new market can be challenging, but you don’t have to do it alone. Partnering with local entities – be it legal advisors, financial experts, or marketing gurus – can offer invaluable insights and facilitate your business setup.
Local partnerships are more than just a practicality; they’re a strategic move. These entities not only understand the local market intricacies but also have established networks that can be crucial for your business’s success.
A survey conducted in 2023 revealed that iGaming companies in Malta that partnered with local firms experienced a 25% faster market entry and adaptation period compared to those who didn’t.
Conclusion
Malta stands out as a beacon in the iGaming world, offering a compelling mix of regulatory support, tax benefits, a skilled talent pool, and a vibrant community for networking and growth. It’s clear why it’s the chosen destination for many in the iGaming industry.
Whether you’re looking to launch, relocate, or expand your iGaming business, Malta offers an environment ripe with opportunities.
As you consider the next steps for your iGaming venture, remember that effective affiliate marketing can significantly enhance your business’s reach and profitability.
This is where Scaleo comes into play.
Our cutting-edge affiliate marketing software is designed to streamline your marketing efforts, providing you with the tools and insights needed to succeed in competitive markets like Malta’s iGaming industry.
Don’t just take our word for it; see for yourself how Scaleo can transform your iGaming business. Visit us for a demo or to start your journey towards iGaming success in Malta.
Last Updated on January 14, 2025
