New bingo websites are popping up every day, and while not all of them will eventually bear the title of the “Best Bingo sites 2024”, you can clearly see how gambling has now made its big entrance into the digital marketing world.
It has long been a popular pastime, ranging from football pools and horseracing to casino games and bingo.
But, in 2024, gambling websites (and their profits) are running on steroids thanks to new AI tools and improved technology. The thing is, all new bingo sites are running on AI (even if you don’t see it), making the entertaining experience so much juicier and profitable for the operator.
Technology is at the forefront of our lives and is all around us. It is enhancing every aspect of our lives, and nearly everyone is on board.
Businesses use it to expand their services, and customers love it.
Smartphones are a technological revolution that has improved our lives; at the tip of your fingers, you can text, make voice and video calls, do all of your online shopping, book vacations, play your favorite games, and do a plethora of other cool things.
How New Technology Influences the Gambling Industry?
Gambling, which includes everything from casino games and bingo to football pools and horse racing, has now entered the marketing battle equipped with new technology.
With the introduction of the smartphone and increased internet use, casino operators are introducing digital alternatives to bingo halls, high street bookmakers, and land-based casinos. Of course, there are numerous exciting smartphone applications and a variety of fantastic casino and bingo sites for internet users to enjoy.
This boom has also created a new sub-industry: iGaming affiliate marketing. Simply put, these are websites that direct visitors to larger brands.
Why Affiliate Marketing?
Affiliate marketing reduces risk because larger brands only pay when there is a return on investment, similar to an extended salesforce or warzone hacks.
Such apps and websites have significantly impacted the casino and bingo industries, as well as providing significantly improved gameplay for users worldwide.
Developers embraced online gaming for desktops quickly, which evolved into mobile gaming. Casino and bingo executives took notice of the hype and have since used the platform to boost dwindling player numbers.
How To Track Your Affiliate Marketing Efforts?
Affiliate marketing software can be a powerful tool for tracking and analyzing the effectiveness of affiliate marketing efforts in the casino and gambling industry.
Set Up Goals
Before launching an affiliate marketing campaign, set up specific goals and KPIs to measure the campaign’s success. These goals could include increasing website traffic, generating leads, or increasing revenue. Make sure to track these goals in your affiliate tracking software.
Identify Key Performance Indicators (KPIs)
Identify the KPIs that are most important for measuring the success of your affiliate marketing efforts. These could include clicks, leads, registrations, deposits, or revenue.
Choose Affiliate Software for iGaming Industry
Select an affiliate marketing software that is specifically designed for the casino and gambling industry. Look for software that offers detailed reporting, customizable commission structures, and robust tracking capabilities.
List and comparison of best iGaming Affiliate Marketing Software in 2024
Use the data provided by the affiliate tracking software to analyze the performance of your affiliate marketing efforts. Look for trends and patterns in the data to identify areas for improvement.
In every affiliate software, there is a way to set up tracking links for each affiliate to track their performance. These links should be unique to each affiliate and include tracking parameters that allow you to track their performance.
Optimize Campaigns
Based on the data analysis from your affiliate tracking software, you can now optimize your affiliate marketing campaigns to improve performance. This could involve adjusting commission structures, targeting specific audiences, or optimizing landing pages.
Communicate with Affiliates
Keep in touch with your affiliates and regularly update them on their performance. This will help to build a strong relationship with them and encourage them to continue promoting your casino or gambling website.
By following these steps, you can effectively track affiliate marketing efforts in the casino and gambling industry using affiliate tracking software.
iGaming Affiliate Marketing in the UK
Nearly 90% of people in the United Kingdom are now online, and with the ease of mobile app stores and public Wi-Fi spots, an increasing number of people are able to use their smartphone, tablet, or computer to play their favorite casino game or surf their favorite bingo site.
In the early days, between 2013 and 2014, mobile casinos’ revenue on iPhones alone increased by 55% in a market worth £1.7 billion. The United Kingdom’s online gambling market size reached US $7.8 Billion in 2022. And, as the numbers increase, technology improves, allowing for even better gameplay, with graphics, speed, and game variety regularly exceeding expectations.
The addition of chat rooms to several bingo sites and online casinos has also improved gameplay and allowed users worldwide to connect with and even play against others who share similar interests.
How Does Technology Help Affiliate Marketing?
Smartphones, tablets, and numerous public Wi-Fi networks aren’t the only technological advancements providing a much better user experience to casino and bingo fans, but virtual reality is set to take the gambling world by storm.
Virtual technology is the newest trend among gaming enthusiasts, and developers of casino and bingo sites are incorporating it into their sites. It’s a concept that’s finally ready for prime time, and the bigwigs are eager to jump on board.
It will provide a much more thrilling and exciting experience. While current casino and bingo games are a lot of fun, it’s no secret that they can sometimes have a boring atmosphere; with VR, that will no longer be the case. Player interactivity will be at an all-time high, and thanks to VR, gambling may become the foundation of the gambling world.
How Can Casino Websites Utilize New Technology in 2024?
There are several ways in which casino websites can utilize new technology to improve their services and enhance the user experience. Here are a few examples:
Mobile Gaming
Mobile gaming has become increasingly popular with the widespread use of smartphones and tablets. Casino websites can take advantage of this trend by creating mobile-friendly versions of their games and optimizing their websites for mobile devices.
Virtual Reality
VR technology can potentially revolutionize the online casino industry by providing an immersive gaming experience. Casino websites can utilize this technology to create virtual casinos where players can interact with each other and the environment in real-time.
Artificial Intelligence
AI can be used to personalize the gaming experience for each player by analyzing their behavior and preferences. For example, an AI-powered system could recommend games that a player is likely to enjoy based on their past activity on the website.
Blockchain
Blockchain technology can be used to create a transparent and secure gaming environment. Using blockchain, casino websites can ensure that games are fair and that player data is kept secure.
Live Streaming
Live streaming technology can provide players with a real-time view of games as they are being played. This can enhance the excitement of the gaming experience and make it more engaging for players.
Conclusion
Using new technology can help casino websites attract new players and retain existing ones by providing a more engaging and personalized gaming experience. In 2024, gambling websites (and their profits) are running on steroids thanks to new AI tools and improved technology.
Track your marketing efforts and goals in affiliate software such as Scaleo, designed specifically for the gambling industry. Use the data provided by the affiliate tracking software to analyze the performance of your affiliate marketing efforts.
Don’t forget to keep up with technology trends and stay up to date with the current trends. This will help you stay ahead of the competition and produce long-lasting results.
Try Scaleo iGaming Affiliate Marketing Software
If you are looking for powerful and reliable affiliate tracking software to optimize your affiliate iGaming efforts and streamline your reporting, Scaleo is for you. Our platform provides a comprehensive solution for tracking and managing your affiliate marketing campaigns in one convenient dashboard, allowing you to monitor your performance and make data-driven decisions.
Try our 14-day free trial of Scaleo to see how it can enhance your iGaming affiliate marketing. Sign up now to access advanced tracking features and a user-friendly interface. Scaleo allows you to optimize campaigns, increase your ROI, and efficiently manage relationships with affiliates.
Last Updated on March 19, 2024
