New bingo websites are popping up every day, and while not all of them will eventually bear the title of the “Best Bingo sites 2025”, you can clearly see how gambling has now made its big entrance into the digital marketing world.

It has long been a popular pastime, ranging from football pools and horseracing to casino games and bingo.

But in 2025, gambling websites (and their profits) are running on steroids thanks to new AI tools and improved technology. All new bingo sites are running on AI (even if you don’t see it), making the entertaining experience much juicier and profitable for the operator.

Technology is at the forefront of our lives and all around us. It enhances every aspect of our lives, and nearly everyone is on board. 

Businesses use it to expand their services, and customers love it.

Smartphones are a technological revolution that has improved our lives; at the tip of your fingers, you can text, make voice and video calls, do all your online shopping, book vacations, play your favorite games, and do many other cool things.

How New Technology Influences the Gambling Industry?

Gambling, which includes everything from casino games and bingo to football pools and horse racing, has now entered the marketing battle equipped with new technology.

With the introduction of the smartphone and increased internet use, casino operators are introducing digital alternatives to bingo halls, high street bookmakers, and land-based casinos. Of course, there are numerous exciting smartphone applications and a variety of fantastic casino and bingo sites for internet users to enjoy.

This boom has also created a new sub-industry: iGaming affiliate marketing. Simply put, these are websites that direct visitors to larger brands.

Why Affiliate Marketing?

Affiliate marketing reduces risk because larger brands only pay when there is a return on investment, similar to an extended salesforce or warzone hacks.

Such apps and websites have significantly impacted the casino and bingo industries and significantly improved gameplay for users worldwide.

Developers embraced online gaming for desktops quickly, which evolved into mobile gaming. Casino and bingo executives took notice of the hype and have since used the platform to boost dwindling player numbers.

How To Track Your Affiliate Marketing Efforts?

Affiliate marketing software can be a powerful tool for tracking and analyzing the effectiveness of affiliate marketing efforts in the casino and gambling industry.

Set Up Goals

Before launching an affiliate marketing campaign, set specific goals and KPIs to measure its success. These goals could include increasing website traffic, generating leads, or increasing revenue. Make sure to track these goals in your affiliate tracking software.

Identify Key Performance Indicators (KPIs)

Identify the KPIs that are most important for measuring the success of your affiliate marketing efforts. These could include clicks, leads, registrations, deposits, or revenue.

Choose Affiliate Software for the iGaming Industry

When selecting affiliate marketing software tailored specifically for the casino and gambling industry, consider choosing a platform that offers specialized features to meet the unique needs of this market.

Here are key aspects to look for:

🛠️ Feature🌟 Description
📊 Detailed ReportingOpt for software that provides in-depth reports, including KPI analysis, player behavior, and funnel reports, giving you actionable insights into your campaigns’ performance.
🔧 Customizable Commission StructuresLook for platforms that allow you to create unique commission models tailored to your partners, whether CPA, RevShare, or hybrid structures. This flexibility is crucial for catering to different affiliates.
📈 Robust Tracking CapabilitiesEnsure the software offers advanced tracking, including multi-touch attribution, real-time data updates, and precise user journey tracking to accurately measure and optimize campaigns.
🔄 Seamless IntegrationThe software should integrate smoothly with gaming platforms, payment gateways, and traffic sources to streamline operations.
🛡️ Compliance and SecurityChoose software with strong compliance features for gambling regulations, ensuring data security and adherence to industry standards.
🤝 Multi-User and Role ManagementAdvanced user roles allow you to manage teams with different permissions, which is essential for larger operations in the casino and gambling industry.

List and comparison of best iGaming Affiliate Marketing Software in 2025

Use the data provided by the affiliate tracking software to analyze the performance of your affiliate marketing efforts. Look for trends and patterns in the data to identify areas for improvement.

Every affiliate software allows you to set up tracking links for each affiliate to track their performance. These links should be unique to each affiliate and include tracking parameters.

Optimize Campaigns

Based on the data analysis from your affiliate tracking software, you can now optimize your affiliate marketing campaigns to improve performance. This could involve adjusting commission structures, targeting specific audiences, or optimizing landing pages.

Communicate with Affiliates

Keep in touch with your affiliates and regularly update them on their performance. This will help to build a strong relationship with them and encourage them to continue promoting your casino or gambling website.

By following these steps, you can effectively track affiliate marketing efforts in the casino and gambling industry using affiliate tracking software.

iGaming Affiliate Marketing in the UK

Nearly 90% of people in the United Kingdom are now online, and with the ease of mobile app stores and public Wi-Fi spots, an increasing number of people are able to use their smartphone, tablet, or computer to play their favorite casino game or surf their favorite bingo site.

In the early days, between 2013 and 2014, mobile casinos’ revenue on iPhones alone increased by 55% in a market worth £1.7 billion. The United Kingdom’s online gambling market size reached US $7.8 Billion in 2022. And, as the numbers increase, technology improves, allowing for even better gameplay, with graphics, speed, and game variety regularly exceeding expectations. 

The addition of chat rooms to several bingo sites and online casinos has also improved gameplay and allowed users worldwide to connect with and even play against others who share similar interests.

How Does Technology Help Affiliate Marketing?

Smartphones, tablets, and numerous public Wi-Fi networks aren’t the only technological advancements providing a much better user experience to casino and bingo fans, but virtual reality is set to take the gambling world by storm.

Virtual technology is the newest trend among gaming enthusiasts, and developers of casino and bingo sites are incorporating it into their sites. It’s a concept that’s finally ready for prime time, and the bigwigs are eager to jump on board. 

It will provide a much more thrilling and exciting experience. While current casino and bingo games are a lot of fun, it’s no secret that they can sometimes have a boring atmosphere; with VR, that will no longer be the case. Player interactivity will be at an all-time high, and thanks to VR, gambling may become the foundation of the gambling world.

How Can Casino Websites Utilize New Technology in 2025?

There are several ways in which casino websites can utilize new technology to improve their services and enhance the user experience. Here are a few examples:

AI and Machine Learning

Artificial Intelligence is no longer just a buzzword; it’s a full-blown revolution. Imagine chatbots that don’t just answer questions but actually understand and predict what players want. That’s right. Machine learning algorithms are being used to analyze player behavior, making casinos smarter, faster, and more personalized.

FeatureDescription
🎰 Dynamic OddsAI adjusts odds in real-time based on player behavior, keeping games balanced and engaging.
🕵️‍♂️ Fraud DetectionAI systems detect suspicious activity within seconds, enhancing security across the board.
💬 Smart ChatbotsThese bots go beyond FAQs; they offer tailored advice and resolve issues without human help.

It’s like having your own casino concierge, but digital and way cooler. Plus, AI isn’t just helping players—it’s boosting revenue for operators too.

Mobile Gaming

Mobile gaming has become increasingly popular with the widespread use of smartphones and tablets. Casino websites can take advantage of this trend by creating mobile-friendly versions of their games and optimizing their websites for mobile devices.

Virtual Reality

VR technology can potentially revolutionize the online casino industry by providing an immersive gaming experience. Casino websites can utilize this technology to create virtual casinos where players can interact with each other and the environment in real-time.

VR is set to redefine the entire online gambling experience. Forget clicking around; you’ll soon be strolling virtual casino floors, chatting with other players, and pulling the slots yourself—virtually, of course.

FeatureDescription
🎲 Immersive GameplayFeel like you’re in a real casino with VR tables, slots, and more.
👥 Social InteractionChat with other players in real-time, making the experience more engaging and interactive.
📈 Higher EngagementVR features increase playtime, leading to higher revenue for operators.

According to a Bloomberg report, the VR market in gaming is expected to reach $800 billion by 2028, a significant slice of which will be grabbed by the iGaming sector.

Blockchain

Blockchain technology can create a transparent and secure gaming environment. Casino websites can use blockchain to ensure that games are fair and that player data is kept secure.

This decentralized tech isn’t just for cryptocurrencies anymore; it’s redefining transparency in online casinos. Blockchain ensures that every transaction is recorded immutably. Think of it as a public ledger where every spin, bet, or win is logged forever.

No more shady dealings behind the scenes.

Why Blockchain Matters:

  • Immutable Records: No tampering or fraud, just clean data.
  • Faster Payments: Speedy withdrawals thanks to decentralized processing.
  • Enhanced Privacy: User data is securely stored, minimizing the risk of leaks.

Some casinos are even exploring the idea of decentralized games, where outcomes are governed by blockchain-based algorithms. Fair play just got real.

Advanced Data Analytics

Understanding your players is no longer a guessing game. Advanced data analytics are helping casinos understand what games players like, how often they play, and how much they’re willing to spend.

This allows operators to create customized promotions that actually resonate.

FeatureDescription
🧩 Player SegmentationCategorize players based on behavior for more targeted marketing.
📈 Performance MetricsDetailed insights on game popularity and profitability.
🎯 Predictive AnalysisAnticipate future trends and adjust your offerings accordingly.

These analytics are the secret sauce behind those “how did they know?” moments players experience.

It’s all about smarter decisions driven by cold, hard data.

Cloud Gaming

Cloud technology is reshaping how games are delivered.

Players need not worry about device compatibility or storage space; cloud-based platforms allow them to access games from any device, anywhere.

Think of it as Netflix for casinos—instant access without the lag.

Benefits of Cloud Gaming:

  • Seamless Gameplay: No downloads, just play instantly.
  • Scalability: Handle more players without upgrading physical servers.
  • Cost-Efficiency: Operators save on infrastructure.

Live Streaming

Live streaming technology can provide players with a real-time view of games as they are being played. This can enhance the excitement of the gaming experience and make it more engaging for players.

What Does This Mean for Operators?

With all these technologies converging, operators are in a prime position to thrive. But there’s a catch—choosing the right tech stack can make or break your casino.

Why New Technology is Good News for Online Casino & Bingo Sites in 2025? - new technology for online casinos

This is where a robust affiliate program software like Scaleo steps in.

Why Scaleo?

  • Funnel Reports: Optimize every player’s journey with detailed insights.
  • Advanced User Roles: Control access levels to keep your operations secure.
  • Unlimited Customizations: Tailor your platform to fit your exact needs.
  • Invoicing & Payments: Simplify financial operations, keeping cash flows smooth.

Want to stay ahead of the game? Integrate these technologies and watch your revenue soar.

Conclusion

Using new technology can help casino websites attract new players and retain existing ones by providing a more engaging and personalized gaming experience. In 2025, gambling websites (and their profits) will be running on steroids thanks to new AI tools and improved technology.

Track your marketing efforts and goals in affiliate software such as Scaleo, designed specifically for the gambling industry. Use the data provided by the affiliate tracking software to analyze the performance of your affiliate marketing efforts.

Don’t forget to keep up with technology trends and stay up to date with the current trends. This will help you stay ahead of the competition and produce long-lasting results.

Try Scaleo iGaming Affiliate Marketing Software

If you are looking for powerful and reliable affiliate tracking software to optimize your affiliate iGaming efforts and streamline your reporting, Scaleo is for you. Our platform provides a comprehensive solution for tracking and managing your affiliate marketing campaigns in one convenient dashboard, allowing you to monitor your performance and make data-driven decisions.

Try our 14-day free trial of Scaleo to see how it can enhance your iGaming affiliate marketing. Sign up now to access advanced tracking features and a user-friendly interface. Scaleo allows you to optimize campaigns, increase your ROI, and efficiently manage relationships with affiliates.

Last Updated on September 22, 2024

Author

Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.