Customer relationship management (CRM) tools have changed the way companies talk to customers and partners. The casino business is no different. To grow sustainably, casino operators need to build strong relationships with affiliates. Affiliates bring in traffic, bring in money and increase brand awareness. But like any partnership, these relationships need to be nurtured and open, with tools that make it easier to talk to each other and track performance. Let’s dive in! 10 Ways…
Every company that deals with customers needs a customer relationship management (CRM) system. This also applies to the gambling industry, especially casinos. A powerful CRM system empowers casino owners and managers, enabling them to track interactions with players, retain more of them, and maximize revenue by tailoring experiences and offers to players’ preferences. But how do you choose the best CRM for your casino? This buying guide will walk you through each step and tell…
The future of iGaming affiliate marketing in 2025 is very exciting and has a lot of potential. That’s why it’s really important to know what makes this segment of the igaming industry tick. iGaming has become one of the most popular ways to gamble in an extremely short period of time, thanks to new technology and evolving consumer preferences. That’s not all. iGaming affiliate marketing is just as important when it comes to online gambling.…
Managing a casino demands precision, expertise, and operational efficiency, as well as the ability to juggle multiple moving parts. The essential behind-the-scenes tool keeping this well-oiled machine running smoothly is Casino Management Software (CMS). CMS serves as the operational backbone for both bustling brick-and-mortar locations and high-traffic online casinos, optimizing every aspect from compliance to player management. What Exactly is CMS, and Why is It So Important? Think of it as casino nerve center of…
iGaming operators face rising customer acquisition costs, strict regulations, and relentless competition. With all that stacked against them, mastering advanced media buying strategies becomes critical for maximizing Return on Investment (ROI). Ready to uncover how you can do this? Let’s get started! The iGaming industry is massive, covering online casinos, sports betting, poker, and beyond. In 2023, the global iGaming market size was valued at approximately $63 billion, and it’s forecasted to surpass $145 billion…
Big data in the iGaming industry is changing the market. The iGaming industry has undergone significant transformation in recent years. The introduction of new technology has led to an abundance of fresh content, creating numerous new opportunities for the sector. In this blog post, we will discuss the role of big data in the iGaming business and how it will affect your future operations. What Exactly Is Big Data? Big data is a term used…
AI has been making waves in nearly every industry imaginable, but one area where it’s genuinely hitting the jackpot is online casino software. The casino industry has always quickly adopted new technologies, and AI is no exception. From enhancing the player experience to boosting security and streamlining affiliate marketing, AI is leaving its mark in every corner of the digital casino landscape. Ready to find out more about how AI is reshaping the world of…
Performance marketing software – how to choose the right software and what should you look for? As performance-based marketing becomes increasingly popular, we will explain all aspects of performance marketing software and show you how to use it to run Google ad campaigns, email marketing, promote your affiliate links on social media, and more. Marketing performance is considered to be one of the most challenging aspects of marketing. With that being said, more than 50%…
The iGaming industry is on fire. Online casinos, sportsbooks, and digital gambling platforms are booming, with yearly revenues skyrocketing. But there’s a powerhouse behind the scenes that’s often overlooked: iGaming affiliate software. This game-changer software gives operators the tools to outsmart, outmarket, and outperform the competition. And with new technologies rapidly emerging, the playing field is evolving faster than ever. So, what’s driving this change? Let’s dive into the technologies shaping the future of iGaming…
New bingo websites are popping up every day, and while not all of them will eventually bear the title of the “Best Bingo sites 2025”, you can clearly see how gambling has now made its big entrance into the digital marketing world. It has long been a popular pastime, ranging from football pools and horseracing to casino games and bingo. But in 2025, gambling websites (and their profits) are running on steroids thanks to new AI tools and…
