New bingo websites are popping up every day, and while not all of them will eventually bear the title of the “Best Bingo sites 2025”, you can clearly see how gambling has now made its big entrance into the digital marketing world. It has long been a popular pastime, ranging from football pools and horseracing to casino games and bingo. But in 2025, gambling websites (and their profits) are running on steroids thanks to new AI tools and…
Affiliate marketing has always been a game of numbers, strategy, and the relentless pursuit of the next big trend. But, let’s be honest—just when you thought you had it all figured out, the rules started changing. Fast. The days when a simple banner ad and some decent SEO could drive traffic and conversions are rapidly fading. Now, the landscape is being reshaped by something far more sophisticated: Artificial Intelligence (AI). This shift isn’t just another…
Analyzing online casino’s KPIs is one of the most crucial aspects of growth. With so much competition in the iGaming industry, you must be on top of your key performance indicators to stay ahead of the curve. But how? While you need to track many important data points and KPIs, there are a few that we consider essential to monitor regularly. These include new player signups, active players, deposit amounts, bet sizes, games played, and gambling…
KPIs for the iGaming industry vary significantly from one business to another. Some Gaming KPIs are more essential, while others are less. You’re probably aware that you must keep track of your finances, but it’s not always as simple as it sounds. While your accounting file may provide some insight into general performance, the insights are most powerful when combined with other data sources. In this blog post, we will explore the top 10 KPIs…
Boosting your iGaming advertising isn’t easy, but it can be done. Are you interested in improving your iGaming ad strategies for better results? Embark on our guide, which has been specially made for iGaming operators who want to improve their advertising. It is very important to stand out in the competitive world of iGaming. If approached properly, your iGaming ads can reach its peak. Here’s why effective advertising matters most in the iGaming industry where…
Casino marketing and advertising have always been profitable, but they reached new heights in 2024 and are expected to continue skyrocketing in 2025. If you are looking to market gambling-related product, this guide is for you. We will cover the basics and go in-depth into the industry’s current state and how you can leverage it to your advantage. According to one analysis, the gambling market is predicted to reach $674.7 billion by 2025, providing marketers…
Did you know that over 80% of online casino operators rely on affiliate marketing to drive traffic and increase revenue? With online gambling on the rise, casinos are scrambling for strategies that will help them stand out. But how do you know if your marketing is actually working? Are your campaigns delivering the results you want? It’s time to unlock the power of data analytics and discover how to assess the effectiveness of your casino…
The future of iGaming affiliate marketing in 2024 is very exciting and has a lot of potential. That’s why it’s really important to know what makes this segment of the igaming industry tick. iGaming has become one of the most popular ways to gamble in an extremely short period of time thanks to new technology and evolving consumer preferences. And that’s not all, iGaming affiliate marketing is just as important when it comes to online…
Big data in the iGaming industry is changing the market. The iGaming industry has undergone significant transformation in recent years. The introduction of new technology has led to an abundance of fresh content, creating numerous new opportunities for the sector. In this blog post, we will discuss the role of big data in the iGaming business and how it will affect your future operations. What Exactly Is Big Data? Big data is a term used…
CPA or ROAS? Which one should you focus on? As a business owner you know that the two KPIs you are always looking at are: cost per conversion (CPA) and return on ad spend (ROAS). These two metrics allow you to analyze account health at a high level and make decisions at the keyword level. Despite their significance, relatively, it is fairly uncommon for advertising to be unsure which one to utilize. CPA Let’s not…
