7 Tips To Increase Your Affiliate Conversion With SubIDs


As an affiliate, you may miss relevant information about visitors leaving your website via an affiliate link. Using SubIDs can help you eliminate underperforming paid traffic sources and increase conversions on top-performing affiliate offers. Let’s see how in a few easy steps!

If your visitors leave through affiliate links, and you have no way of tracking them, it’s a shame. You may have a high bounce rate but no clue where your traffic is going and which offer actually converted.

Which visitor actually buys something from the advertiser, and what does he buy? 

With SubID tracking, you quickly get to know a lot more about your visitors and their shopping habits. 

This also allows you to increase the conversion rate of your existing visitors. How does that work? Read on to find out!

Tip 1. Set up SubIDs right away! 

Every major affiliate network now supports SubIDs. 

Tips To Increase Your Affiliate Conversion With SubIDs

In general, they all work the same way: you add a variable to the affiliate tracking link. 

Afterwards, you can create reports for that specific link. This way, you can see how many clicks, leads, and sales came from that specific link. You can learn from this data and make improvements to your website based on that information.

Tip 2. Maintain an easy structure

Do you have many outbound links on your website? 

In that case, it is useful to provide them all (separately) with SubIDs. This will allow you to see and maintain a certain structure and have a better insight. 

If you use positions in your SubIDs – for example, to measure banner positions or placements of your links – I recommend that you always use the same designations. 

Tips To Increase Your Affiliate Conversion With SubIDs
Photo from Admitad.com

That way, you always know which banner and on what position exactly was clicked when you analyze your affiliate report.

Every affiliate uses landing pages that are specially designed for a specific purpose. 

Take, for example, a direct sale page or a registration form.

Do you also have pages that you specifically set up for visitors who come from certain (paid) traffic sources? 

In that case, make sure you provide your affiliate tracking links with SubIDs on those pages with that relevant visitor information. 

This way, you link your affiliate commissions to traffic sources directly! It allows you to see which source is profitable and, perhaps more importantly, which traffic source is not

Of course, you can also do this for campaign names, search terms, and device types.

Tip 4. Use multiple SubIDs at the same time

As you probably know, SubIDs can be quite lengthy. Many affiliates don’t know that affiliate networks (most of them) offer the possibility to use more than one SubID. 

For example, if you use ‘homepage-banner-top-left-advertiser1’ as a SubID, it is already quite long.

It will be more convenient if you could divide this series into four separate SubIDs.

Tips To Increase Your Affiliate Conversion With SubIDs

This will give you a better perspective and will be easier to analyze. 

You can do this, for example, by setting:

  • ‘SubID1 = homepage’, 
  • ‘SubID2 = banner’, 
  • ‘SubID3 = top left’ 
  • and ‘SubID4 = advertiser1’. 

In many cases, it’s just about adding extra variables to the affiliate tracking link.

Try to combine and structure this with networks that do not support multiple SubIDs. Otherwise, you will be dealing with a jumble of data that you cannot easily track and analyze.

Many affiliates use cloaked links. 

This makes the maintenance of your affiliate tracking links a lot easier. 

Using SubIDs is, unfortunately, a bit more difficult. On the other hand, fortunately, there are useful tools to solve this problem.

If you run your affiliate website on WordPress (and you should!), the best solutions are plugins such as Pretty Links and ThirstyAffiliates

Tips To Increase Your Affiliate Conversion With SubIDs

With these plugins, you can easily manage your links and even more easily add SubIDs to your affiliate tracking links. 

In addition to these most popular plugins, there are also other (less known) alternatives. Simply search WordPress plugins for ‘cloaked links.’

Tip 6. Base your affiliate marketing strategy entirely on SubIDs

Thanks to the previous tips, you will gain insight into your profitable traffic sources, positions, and pages. 

Read also: Top affiliate marketing hacks to increase sales.

The goal is to discover and milk that one profitable cow (and possibly eliminate the rest of underperforming banners and links). 

However, making all those SubIDs transparent, structurings, and analyzing it is quite a tedious job. It grows even bigger as your website grows and you may need a tool to automate the process for you.

Tip 7. Use special affiliate marketing tracking tools

Make your life easier by employing tools to automate your SubIDs and to be able to analyze all that information quickly and properly. 

You can use affiliate marketing software such as Scaleo, which will allow you to track, analyze, and visualize your affiliate business ROI, traffic sources, conversions and more.

With this tool, you can link website visitors to your Google Analytics report based on dynamically generated SubIDs. This way, you do not have to structure them manually. You will automatically see your affiliate sales as e-commerce transactions in Google Analytics or in your Shopify store.

You may also like to read:

The associated visitors’ profiles, including behavior on your affiliate website, remain linked to it, and you can really start optimizing. 

Your visitors will never fall into a black hole after an outgoing click to an advertiser!

The ultimate end result

Almost twelve months ago, I started manually updating SubIDs on my affiliate marketing websites. It quickly gave me a good idea ​​about elements I could improve on. 

Tips To Increase Your Affiliate Conversion With SubIDs

This allowed me to spend my time improving banner placements, advertisers, and paid traffic.

The more detailed the SubIDs were, the more reliable my analyze became. 

After a few months, I switched to auto-managing SubIDs using the Pretty Links on a WordPress site and Scaleo on my Shopify website. 

This made the conversion rate on certain advertisers increase. I removed a few banner placements and rearranged pages. Now it’s cleaner and makes more money. 

I proved myself that making decisions based on data is much more helpful than making decisions based on “common sense” or “intuition.”


If you are not using SubIDs on your affiliate links, I definitely recommend starting using them asap. It will enable you to track all the outgoing links on and conversions in one shot. You will gain an insight into which banners or links drive traffic to the advertiser and ultimately convert. 

Alternatively, you can use SubIDs yourself to monitor traffic sources and analyze different source traffics and their performance on your website.

Are you already working with SubIDs? Do you see how they can help you improve results? I am curious about your experiences! 

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affiliate tracking
Elizabeth Sramek
Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.
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