How To’s

Tips and tricks that fall under the category of “How To” – easy to follow tutorials, guides and examples.

Making Money Online
What Are Ads.txt Files and Why You May Need Them?

The transparency bandwagon for programmatic advertising is filling up. Agencies, brands, publishers, vendors, and media buyers are all advocating for a clean-up of the supply chain. So, the awkwardly named …

Elizabeth Sramek
Dec 6, 2021
Affiliate Business
How to Prevent Click Fraud in Your Affiliate Program (Part 2)

Hopefully, you have read our previous post about click fraud, but today we are bringing you a more detailed and more up-to-date information about this topic.  All businesses that use affiliate …

Elizabeth Sramek
Dec 4, 2021
CPA vs roas
Making Money Online
KPIs in 2022: CPA vs ROAS – Which One is For You?

As a business owner you know, that the two KPIs you are always looking at are: cost per conversion (CPA) and return on ad spend (ROAS). These two metrics allow …

Elizabeth Sramek
Nov 24, 2021
Affiliate Business
How To Upsell Existing Customers in Affiliate Marketing? 7 Pro Tips

Upselling is a mainstream technique nowadays. Many business concepts rely on upselling to survive. Some businesses are even willing to sell items or services at a loss in anticipation of …

Elizabeth Sramek
Nov 10, 2021
Affiliate Marketing Insider
How Will AI Marketing Impact Us in 2022?

AI Marketing – what is it exactly? Many companies – including the marketing teams – quickly implement intelligent technology solutions to increase operational efficiency while boosting customer experience. Marketers, including …

Elizabeth Sramek
Nov 8, 2021
Affiliate Business
How to Find Your Affiliate Marketing Audience?

Affiliate marketing can be a lucrative source of income. However, if you’re not targeting the appropriate audience, it can become ineffective. Spending hours promoting your offers to those who aren’t …

Elizabeth Sramek
Nov 5, 2021
Affiliate Marketing Insider
Top 10 KPIs To Track In B2B Affiliate Marketing

If you’re familiar with marketing, you’re aware of how important are key performance indicators (KPI) in every advertisement, campaign, and promotion you run. KPIs in affiliate marketing can assist you …

Elizabeth Sramek
Oct 21, 2021
Affiliate Business
How To Use Google Analytics To Track Affiliate Sales?

Tracking Affiliate Sales with an easy-to-use tool like Google Analytics is easy and free. The ultimate goal of every affiliate marketer is to drive conversions because this is what generates …

Elizabeth Sramek
Sep 22, 2021