How To’s
Tips and tricks that fall under the category of “How To” – easy to follow tutorials, guides and examples.
The transparency bandwagon for programmatic advertising is filling up. Agencies, brands, publishers, vendors, and media buyers are all advocating for a clean-up of the supply chain. So, the awkwardly named …
Hopefully, you have read our previous post about click fraud, but today we are bringing you a more detailed and more up-to-date information about this topic. All businesses that use affiliate …
As a business owner you know, that the two KPIs you are always looking at are: cost per conversion (CPA) and return on ad spend (ROAS). These two metrics allow …
Upselling is a mainstream technique nowadays. Many business concepts rely on upselling to survive. Some businesses are even willing to sell items or services at a loss in anticipation of …
AI Marketing – what is it exactly? Many companies – including the marketing teams – quickly implement intelligent technology solutions to increase operational efficiency while boosting customer experience. Marketers, including …
Affiliate marketing can be a lucrative source of income. However, if you’re not targeting the appropriate audience, it can become ineffective. Spending hours promoting your offers to those who aren’t …
If you’re familiar with marketing, you’re aware of how important are key performance indicators (KPI) in every advertisement, campaign, and promotion you run. KPIs in affiliate marketing can assist you …
Tracking Affiliate Sales with an easy-to-use tool like Google Analytics is easy and free. The ultimate goal of every affiliate marketer is to drive conversions because this is what generates …