Referral marketing for small businesses is different from the traditional referral marketing campaign conducted by large companies. Referral marketing has worked for businesses of all sizes and in all niches, but small businesses have some pros and cons that we will talk about today. In this article, you’ll learn how to avoid pitfalls and take advantage of small business referral marketing to get the most out of your referral program or e-commerce website. What exactly…
HubSpot has determined through recent research that companies with inbound marketing campaigns are much more likely to achieve a high ROI than companies with outbound campaigns. But that’s not to say inbound marketing is easy. Setting up a complete inbound marketing campaign can even be quite complicated. Creating and promoting content, testing the technical aspects, and measuring results is hard work. A campaign quickly gets complicated, considering all the factors involved. Fortunately, there are parts you can deploy…
Hopefully, you’ve read our previous post about click fraud, but today we are bringing you more detailed and up-to-date information about how to prevent affiliate abuse and click fraud and in your own affiliate marketing program. Read also: How to prevent mobile ads fraud? All businesses that use affiliate marketing in their marketing efforts rely on this strategy to create high-quality leads at a low to no cost. Nonetheless, many factors influence the quality and general…
Affiliate marketing automation tools are becoming increasingly popular, but has it always been that way? In the old days of business, you had only one way to communicate with your customers: You could reach out to them when they happened to be in your store. Today, in the modern era, there are few restrictions on how, when, and where you communicate with prospects, leads, and loyal customers. You meet them in their inbox, on social…
Pay-per-click or PPC advertising is one of the most effective marketing techniques to drive website traffic. Without a working strategy, it will be challenging to channel efforts to the appropriate activities and attract the visibility new products need to sell. Research shows 65% of consumers click on PPC ads, and PPC-generated traffic yields 50% more conversions than organic advertising. So, if you want to create awareness for new products and direct the right audience to…
Studying your prospective market is vital whether you’re an investor, business owner, or trader. But if you’re new to the market-studying ecosystem, one buzzword that gets thrown around the most is ‘technical analysis.’ Table of contentsWHAT IS TECHNICAL ANALYSIS? TRENDLINES IN TECHNICAL ANALYSISContinuation PatternsReversal PatternsAPPROACHES TO CHART TECHNICAL ANALYSISTop-down ApproachBottom-up ApproachTIPS ON MAXIMIZING YOUR CHART TECHNICAL ANALYSIS STRATEGY. CONCLUSION However, unlike other buzzwords that may not hold much water, technical analysis is critical to success in stock,…
How to launch the best affiliate marketing program, do you need the best affiliates, or the best affiliate program marketing software to be successful? In the era when technology is increasingly driving the market, most marketing leaders understand that analyzing, purchasing, and implementing the correct marketing technologies and then designing strategies around them is one of their most critical tasks. This is especially true when it comes to scaling using affiliate marketing software. To avoid getting…
Preventing click fraud in your affiliate traffic can be tricky. Yet, it can be done. In this article, we are going to discuss what is “click fraud,” how much it can cost you if you don’t pay attention, and ultimately – how to prevent it. What is click fraud? Click fraud is when a visitor or a bot pretends to be a legitimate visitor on a webpage. He then clicks on an ad, a button,…
Enterprise Performance Management (also called EPM) is a term used to define one of a company’s primary management activities. Today, we will look into the key points, benefits, and drawbacks of enterprise performance management software. What is the Enterprise Performance Management Model? EPM is in the process of monitoring and improving business performance across the enterprise. Data from diverse sources, including e-commerce platforms, front-office, and back-office applications, data warehouses, and external data sources, are integrated…
If you’re familiar with marketing, you’re aware of how important are key performance indicators (KPI) in every advertisement, campaign, and promotion you run. Table of contentsRevenueNet Monthly SalesClicksEarnings per click (EPC)Top affiliate partnersSales per affiliateCustomer lifetime value (LTV)Organic trafficQuality of TrafficAverage order value (AOV)Conversion rateConclusion KPIs in affiliate marketing can assist you in identifying whether or not an affiliate campaign is successful. Knowing which key performance indicators to monitor is a critical step in this…
