Sample Affiliate Disclaimer Statements For Your Website

Today, we will show you a few examples of Affiliate Disclosure Statements for your website.

Website owners have long used affiliate links to earn revenue from their pages.

A regular advertisement is an unmistakable endorsement of a product. Even a link can be framed as an advertisement with the right wording. Affiliate links, on the other hand, are not the same. The site owner is not compensated based on the number of visitors or when a user clicks on them. Instead, payment is made when someone clicks on the link and makes a purchase using a tracking code.

Unlike advertisements, affiliate links do not require an endorsement of the product being sold. A site, for example, could simply be a “price comparison web page with links to various types of products.”

The site’s owner makes no claim that one product is superior to another. The only difference is that the links to the product imply a financial relationship between the website and the product.

If you have seen gambling disclaimer examples on the web, you will see that the same disclaimer applies to casino, gambling, and betting websites as well.

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Disclosure Requirements of the FTC

In 2009, the FTC decided to regulate this business model lightly. They wanted to ensure that users knew the site’s financial relationship with the products they linked to. The FTC stated that all affiliate links must be clearly labeled as such in a press release.

However, they left it up to the site owners to decide how to implement this. There was only one rule: the consumer had to be aware of what was happening. The FTC did not specify whether this would be a site-wide or individual notice for each affiliate link.

While affiliate links were not explicitly mentioned in the FTC guidelines, the agency later issued several clarifications that addressed the issue. These clarifications discuss conspicuous messaging and the disclosure of affiliate links.

Where Should Your Disclosures Be Placed?

The FTC has stated where the links should NOT be placed. If you’re wondering whether you can cram them into a “Terms of Service” agreement or an “About” page, you’re in for a letdown. These links must be easily visible to the user at the time they are viewed. The implication is that the disclaimer cannot be placed at the bottom of the page after clicking the link.

What if you clarify that affiliate links are used throughout the site? Is it necessary to provide a separate disclosure for each and every link? Unfortunately, that is a matter of opinion. The guidelines advise you to keep in mind that different people may have different interpretations of the content, so it’s best to be safe and make the disclosures anyway.

Affiliate Disclaimer Statements:

Here are a few examples of starter statements to use on your site:

To add to the top of the page:

This site contains product affiliate links. We may receive a commission if you make a purchase after clicking on one of these links.

You can also attach this disclaimer to any specific link:

Paid link

Affiliate Disclaimer Sample – Copy & Paste

Some of the links on this website are affiliate links, which means I may earn a commission if you click on them and make a purchase. This comes at no additional cost to you.

As an affiliate, I only recommend products and services, which I genuinely believe in and have personally reviewed or researched. My goal is to provide valuable content while earning a small commission to support the upkeep of this site.

[YourWebsiteName] participates in various affiliate programs, including but not limited to [Amazon Associates, ShareASale, CJ Affiliate, or any other relevant program]. These programs are designed to provide websites with advertising fees by linking to affiliated products.

Your support through these affiliate links helps keep this site running. Thank you!

If you have any questions, please contact me at [your contact email].

Affiliate links are subject to the following disclaimer:

Please remember that you may receive a commission when you click on our links to make a purchase. This, however, has no bearing on our reviews and comparisons. We will do our best to keep things fair and balanced so that we can assist you in making the best decision for you.

The bottom line is that you will not violate FTC regulations if you make a “best effort” to make your disclaimers visible. You don’t have to go overboard – just make a reasonable effort to follow the law, and you should be fine!