Co-Marketing Archives

In Affiliate Marketing Insider

10 Best Partner Marketing Software – What You Need To Know?

December 1, 2023 13 Mins Read

Partner marketing software gives your company the partner platform it needs to track affiliate sales and campaigns, as well as all the tools you need to build your partner marketing strategy. Every partner has their own private dashboard through which they can access campaign materials, links, deals, affiliate promotions, and news. Partner marketing software, also sometimes referred to as partner relationships management or, in short – PRM software, can help sales managers build better relationships…

In Tutorials

Channel Partner Marketing – Best B2B Practices in 2024

October 5, 2023 11 Mins Read

Channel partner marketing is becoming increasingly valuable in highly competitive technological industries. So, what is it exactly, and how can you tap into its potential and expand your business? Channel partner marketing is a method used to promote products and services sold by channel partners, also known as channel marketing or partner marketing. This may sound complicated, but don’t worry; we’ll break it down for you. So, let’s dive right in! What Is a Channel…

In Affiliate Marketing Insider

Inbound Partner Channel Marketing for B2B Companies

July 23, 2023 21 Mins Read

Partner channel marketing – what do you already know, what can you learn to improve your business? Times have changed, and today’s generation of buyers is wary of traditional advertising. Companies need to find new strategies to grow their business and attract new customers as marketing evolves. This is where the creation of a channel partner marketing program comes into play. Apple and Google; GoPro and Red Bull: brands around the world are already making…

In Tutorials

SaaS Partner Program – A Full B2B Guide

May 18, 2023 8 Mins Read

A SaaS partner program is a program that is designed to help businesses that offer “software as a service” products to affiliate partner with other companies and individuals who can help them promote and sell their products. SaaS partner programs typically provide partners with various resources and tools, including training materials, marketing collateral, and other resources that can help them promote and sell the business’s SaaS products. SaaS partner programs can be beneficial for both…