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Elizabeth Sramek

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Analyzing online casino’s KPIs is one of the most crucial aspects of growth. With so much competition in the iGaming industry, you must be on top of your key performance indicators to stay ahead of the curve. But how? While you need to track many important data points and KPIs, there are a few that we consider essential to monitor regularly. These include new player signups, active players, deposit amounts, bet sizes, games played, and gambling…

Do you run a sweepstakes casino and need more people to come and play at your company? It’s not easy to attract new players, but there are strategies that can cost-effectively do so. Remember, sweepstakes casinos are on the rise in America, and now is the time to partner with affiliates and attract new players. This article will discuss how you can recruit quality affiliates who will send you quality traffic and how to manage…

iGaming affiliate marketing refers to the “iGaming” vertical (the activity of playing games for money, prizes, or rewards) in the online gambling industry. Affiliate marketing, in this case, is a form of recruiting new players through personalized links, that attribute the referred player to the partner who referred them. Casino games, poker, sports betting, and other games of chance or skill are good examples. This vertical is popular among iGaming affiliates because it is a…

Did you know that 55% of iGaming players leave within a year? For gaming and casino operators, this alarming statistic highlights the urgent challenge of player churn. Over half of your players could be abandoning your site, potentially leading to significant losses. However, mastering player retention could turn the tide and secure substantial long-term profits. Isn’t that a challenge worth overcoming? In this blog post, we will delve into the influence of player retention metrics…

You would be surprised to hear that by the end of 2024, expected global affiliate marketing revenues will grow as high as $15.7 billion. This number demonstrates just how rapidly the internet-driven advertising sector is growing. This means, sweepstakes casino affiliate marketing has entered an era of change. The ever-increasing use of mobile-first platforms and AI-based player acquisition strategies is fuelling a revolution in the online gambling promotions landscape. Innovative bonus offers are being unveiled…

Do you happen to be a casino owner who needs to optimize player engagements and increase revenue? You’re not alone! The solution is implementing user-focused content in all your affiliate marketing efforts. This article will delve into the world of casino affiliate software and its impact on players’ trips and conversions. Did you know that the mobile casino app market will reach $100 billion by 2025? Really? The proliferation of smartphones and easy access to…

Cryptocurrency integration in iGaming affiliate marketing will become increasingly prominent in 2024. We expect to see this trend as we progress further into the future, as the iGaming industry soars and more people switch to blockchain technologies. Affiliate marketers have been a significant catalyst for growth and customer acquisition in the changing world of iGaming. To stay competitive with new technologies, affiliates must adopt cryptocurrency as an addition to their marketing strategy. This article will…

A B2B customer loyalty program is a rewards program designed for companies that sell their products or services to other companies. These programs typically offer benefits and incentives to customers who purchase from their company regularly, encouraging them to continue doing business with the company and increasing their overall customer loyalty. In this blog post, we will discuss the benefits and drawbacks of these companies and help you decide if you need one for your…

Sweepstakes casinos are getting hugely popular in 2024 and affiliate marketing is here to join in, because the opportunities are endless! Are you, as a business owner, looking for strategies to increase player acquisition and revenue in the ever-changing US market? This blog post will be your comprehensive guide on how to tap into (the untapped) potential of sweepstakes affiliate marketing in 2024 and beyond. We know the unique challenges and opportunities sweepstakes casinos face…

Latin America’s gambling business has a special place in the global digital ad market, holding a 2% share worth $11 billion. This dynamic region is powered by a vast audience, with Brazil alone contributing $12.5 billion in ad revenue in 2019. Such numbers highlight the region’s potential for casino affiliates. These numbers raise the question: What elements make the Latin American iGaming market attractive? And, more importantly, how can casino affiliates capitalize on its opportunities?…