The world of sports betting has been thriving year-on-year since the US Supreme Court decided in 2018 to change the way it worked. From bettors rushing to the online sites to place their bets to regulars heading to the sportsbooks to win a slice in this very busy market — one thing that reigns supreme over all of the betting brands is their digital marketing strategy. With the online betting business set to reach $61.7…
iGaming content marketing is as important for the overall marketing strategy of the casino, as other channels, such as ads and campaigns. High-quality content is a precious commodity, especially in the competitive world of iGaming marketing. Big players, like Disney and Netflix, have already recognized the vital role of content marketing, with top firms investing a whopping $140 billion in 2022 alone. As a business owner in the hyper-competitive iGaming industry, engaging your audience is…
