Casino influencer marketing is expected to bloom in 2025. But… Promoting iGaming partner offers through influencers might not be something you have considered so far. Ever since social media earned enormous popularity, the iGaming industry has started to rely heavily on the power of influencer marketing. In fact, a recent study by Playtech showed that almost 60% of online casino operators use some form of influencer marketing as part of their overall marketing mix. And…
iGaming content marketing is as crucial to a casino’s overall marketing strategy as other channels like ads and campaigns. High-quality content is a valuable asset, especially in the highly competitive world of iGaming marketing. Major companies such as Disney and Netflix have already recognized the important role of content marketing, investing a staggering $140 billion in 2022 alone. Why Content Marketing Matters in iGaming Engaging your audience is essential for successful entrepreneurship in the highly…
