Did you know that the global online gambling market is expected to reach an astonishing value of $127.3 billion by 2027? It’s mind-boggling how much cash casinos rake in. It’s even more baffling when you realize how cutthroat the industry is. But here’s a head-scratcher for you: In a business this crowded, how does your casino stand out and bring in new customers? The old ways of marketing don’t work any longer. What will? A…
What is smart retargeting in iGaming? It’s a set of strategies using cookie tracking that can boost conversions and drive sales. Cookie retargeting is a powerful strategy that allows marketers and advertisers to show personalized ads or opt-in campaigns to iGaming customers who have already interacted with their website in some way. So, what exactly is cookie retargeting, and how can you use it to your advantage? In this article, we will dive deep into…
