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Customer Segmentation

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Analyzing online casino’s KPIs is one of the most crucial growth aspects. With so much competition in the iGaming industry, you must be on top of your key performance indicators to stay ahead of the curve. But how? While there are many important data points and KPIs you need to track, there are a few that we consider essential to monitor regularly. These include new player signups, active players, deposit amounts, bet sizes, games played, and…

When was the last time you saw a big change in gambling affiliate marketing? If you keep an eye on the industry, you’ve probably seen automation trends in gambling affiliate marketing. You might also know about the strong effects of machine learning in the gambling industry. But, are you really using these new tools to grow in a tough market? Today, artificial intelligence in affiliate marketing is not just a future idea but a real…

Did you know that the global online gambling market is expected to reach an astonishing value of $127.3 billion by 2027?  It’s mind-boggling how much cash casinos rake in. It’s even more baffling when you realize how cutthroat the industry is. But here’s a head-scratcher for you: In a business this crowded, how does your casino stand out and bring in new customers? The old ways of marketing don’t work any longer. What will? A…

Did you know that the global online gambling market is on course to grow by billions of dollars in the coming years, with projections suggesting a surge past $100 billion by 2025? This staggering figure underscores the rapid expansion of an industry where making the right move could mean the difference between a jackpot win and a bust. But how do casinos navigate this glut of opportunity? Could your decisions be the secret ingredient to…