Picture this: you’ve set up your affiliate marketing or iGaming software, ready to track every click, conversion, and game event. But then, you hit a snag. Your webhooks, those vital digital messengers, aren’t firing when an event is triggered. What now? This is more than a minor inconvenience; it’s a pivotal issue in the realm of digital marketing and online gaming. Webhooks are the linchpins in the seamless exchange of information between various software components.…
As the world of iGaming continues to evolve at a breakneck pace, staying ahead of the curve is crucial for success in this dynamic industry. That’s why we’re thrilled to announce that Scaleo will be part of ICE London 2024, the leading global gaming and gambling event. This premier event will take place over three days, from 6th to 8th February 2024, at the ExCeL London, and promises to be a melting pot of innovation,…
Have you ever wondered what powers the captivating and seemingly magical world of casino gaming? Behind the dazzling lights and the sound of coins hitting the tray, there’s a hidden hero: casino algorithm software. This software is the unsung genius that ensures every spin, every deal, and every draw is fair and unpredictable. But what exactly is this software, and why is it so crucial in the high-stakes world of casino gaming? The Essence of Casino…
Are you on a hunt to find the best casino affiliate software and excel in the competitive world of online casinos? This comprehensive review will guide you through the top casino affiliate programs and affiliate marketing software, ensuring you’ll make an informed decision backed by industry expertise. Together, let’s navigate the intricacies of online casino affiliate software and pinpoint the perfect solution for your unique needs and goals. Ready to level up your casino affiliate…
Conversions tracking is essential to measure the effectiveness of your marketing efforts and optimize your conversion rates. However, discrepancies in tracking methodologies and technical limitations often lead to inaccuracies between the affiliate platform and the iGaming software. As a result, missed opportunities and lost revenue occur. Effective conversion tracking requires robust online gaming analytics and tracking tools for online casinos. In this article, we will explore the challenges in accurate igaming conversions tracking, the importance…
