2025 is shaping up to be a blockbuster year for iGaming affiliate conferences. With a lineup of events that promise networking opportunities, cutting-edge insights, and the chance to connect with industry leaders, it’s a year you won’t want to miss. The best part? Scaleo will be attending most of them, ready to showcase its game-changing affiliate program software for iGaming operators. Here’s the rundown on the hottest conferences of 2025: ICE London The granddaddy of…
Casino marketing and advertising have always been profitable, but they reached new heights in 2024 and are expected to continue skyrocketing in 2025. If you are looking to market gambling-related product, this guide is for you. We will cover the basics and go in-depth into the industry’s current state and how you can leverage it to your advantage. According to one analysis, the gambling market is predicted to reach $674.7 billion by 2025, providing marketers…
Did you know that by 2027, analysts expect the global iGaming market to reach a value of $127.3 billion? With such a vast industry, affiliates and operators must leverage analytics to drive success in their marketing campaigns. But how can basic affiliate marketing analytics help you optimize your strategies and achieve better results in the competitive iGaming landscape? Exploring the High-Stakes World of iGaming Affiliate Marketing iGaming affiliate marketing is a thriving industry offering immense…
Affiliates must develop distinct player-oriented promotional methods for different customer segments. Consider this: What causes players to settle for browsing instead of choosing high-stakes bets? Why do certain promotional offers appeal to such limited player numbers? The analysis of player behavior requires complex puzzle-solving skills to transform average affiliate strategies into superior ones. This article examines the multiple types of iGaming players who range from browsing enthusiasts to high-stakes bettors while showing you how to…
Everyone wants to jump into the bang wagon of iGaming affiliate programs because the rumor has it – the commissions are high, conversation rates are crazy and the efforts are low. Who wouldn’t want to join in? However, the high demand and the vision of easy money attract a great deal of spam and fraud, and some operators begin to blame the efficiency of the affiliate program just because of a few bad apples. iGaming…
Are you looking for the ultimate casino strategy that can guarantee profits? We all know that success in the gambling industry relies heavily on a solid plan. That’s where having a reliable casino strategy comes into play. Whether you’re a seasoned casino operator or just starting out, having a well-thought-out strategy can make all the difference in your bottom line. When it comes to maximizing your profits and staying ahead of the competition, having the…
