Retention Strategies Archives

In iGaming

How to Future-Proofing Your iGaming Affiliate Program in 2025?

May 14, 2024 17 Mins Read

The affiliate marketing environment is changing enormously fast in the gaming industry. In the face of stricter privacy rules and evolving tracking technologies, how can you make sure that your affiliate program survives and thrives? This post will delve into the issues and prospects confronted by iGaming’s affiliate managers as well as Scaleo, an affiliate software that navigates this dynamic landscape. The Future of iGaming Affiliate Marketing in 2025: Privacy, Performance, and Adaptability The iGaming…

In iGaming

The Importance of Custom Commissions: A Full Guide for Casino Operators

April 5, 2024 12 Mins Read

Are you tired of the same old commission structure in your casino affiliate program, which doesn’t motivate your partners anymore? It’s time to switch things up. This guide will help you make the most out of your casino affiliate program and boost affiliate motivation at the same time. If you’re looking for a way to increase your conversion rates and incentivize your affiliates, custom commissions are the way to go. Here’s why: Customization is key.…

In iGaming

Affiliate Marketing Analytics: Understanding Metrics That Matter in iGaming

February 6, 2024 16 Mins Read

Did you know that by 2027, analysts expect the global iGaming market to reach a value of $127.3 billion? With such a vast industry, affiliates and operators must leverage analytics to drive success in their marketing campaigns. But how can basic affiliate marketing analytics help you optimize your strategies and achieve better results in the competitive iGaming landscape? Exploring the High-Stakes World of iGaming Affiliate Marketing iGaming affiliate marketing is a thriving industry offering immense…

In iGaming

Proven Affiliate Marketing Strategies to Increase Your iGaming Revenue

October 19, 2023 8 Mins Read

You’ve got your online casino up and running; now it’s time to ramp up the marketing to attract players and boost your revenue. One of the most effective ways to do that is through affiliate marketing. Sure, you’ve heard about it, but how exactly does it work, and how can it help your business? Affiliate marketing is when you partner with people who promote your casino on their website or social media in exchange for…