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iGaming content marketing is as important for the overall marketing strategy of the casino, as other channels, such as ads and campaigns. High-quality content is a precious commodity, especially in the competitive world of iGaming marketing. Big players, like Disney and Netflix, have already recognized the vital role of content marketing, with top firms investing a whopping $140 billion in 2022 alone. As a business owner in the hyper-competitive iGaming industry, engaging your audience is…

Casino marketing and advertising is reaching new heights in 2024, and it should come as no surprise. The casino industry has always been quite profitable. Even as the global epidemic raged outside the door, the US online gambling market remained unmoved. According to one analysis, the gambling market is predicted to reach $674.7 billion by 2025, providing marketers with an ideal opportunity to capitalize on this lucrative market. Because of this expansion rate, the market…