The online sports betting world has skyrocketed, gaining momentum thanks to the legalization of gambling in several countries and the ease of betting online. Sports betting is no longer a niche; it’s a massive part of the iGaming market. Yet, despite all the growth and excitement, running a sportsbook comes with its own set of challenges. Especially for newcomers trying to figure out how to start their own sportsbook, the risks involved can seem overwhelming.…
iGaming affiliate marketing refers to the “iGaming” vertical (the activity of playing games for money, prizes, or rewards) in the online gambling industry. Affiliate marketing, in this case, is a form of recruiting new players through personalized links, that attribute the referred player to the partner who referred them. Casino games, poker, sports betting, and other games of chance or skill are good examples. This vertical is popular among iGaming affiliates because it is a…
Conversion Rate Optimization (CRO) for iGaming and sports betting isn’t just a buzzword—it’s the cornerstone of successful affiliate marketing in these high-stakes industries. In the world of online betting and iGaming, where the competition is as fierce as the passion of the players, the ability to convert visitors into engaged users can mean the difference between a site that thrives and one that merely survives. As an affiliate marketer, your success is directly tied to…
