The world of sports betting has been thriving year-on-year since the US Supreme Court decided in 2018 to change the way it worked. From bettors rushing to the online sites to place their bets to regulars heading to the sportsbooks to win a slice in this very busy market — one thing that reigns supreme over all of the betting brands is their digital marketing strategy. With the online betting business set to reach $61.7…
In today’s business world, it’s crucial to find creative ways to connect with your target audience and provide personalized experiences. A technique that has become popular is geofencing, which enables businesses to send location-based promotions, notifications, and offers to customers within an area. This powerful tool can make a difference for businesses aiming to increase sales. In this article, we will discuss seven tips and tricks on how you can make the most of geofencing.…
Did you know that the global online gambling market is expected to reach an astonishing value of $127.3 billion by 2027? It’s mind-boggling how much cash casinos rake in. It’s even more baffling when you realize how cutthroat the industry is. But here’s a head-scratcher for you: In a business this crowded, how does your casino stand out and bring in new customers? The old ways of marketing don’t work any longer. What will? A…
Mobile affiliate marketing is quickly becoming a crucial component of the iGaming industry. With more people accessing the internet through mobile devices than ever before, mobile advertising for igaming affiliates is an opportunity you simply cannot afford to miss. In this blog post, we’ll explore the rise of mobile affiliate marketing in the iGaming industry and show you how to optimize your cross-platform marketing strategy to maximize your results. The Rise of Mobile Affiliate Marketing…
