Casino loyalty programs are becoming increasingly popular and you can rarely see an operator nowadays not offering it to their players. Adding a rewards program to your casino is essential since it can be a major source of traffic and new clients. I am sure you’d agree that attracting and retaining customers is crucial for success in such a busy industry like iGaming. One effective way to achieve this is by integrating a rewards program. The…
Sometimes the data synchronization process can experience issues, causing discrepancies in affiliate tracking and other data-related problems. In this blog post, we will explore the common data synchronization issues that can arise between a casino website and affiliate marketing platforms, and provide insights on resolving data integration problems. One of the most prevalent problems is data not syncing between affiliate software and casino website, leading to data synchronization issues and affiliate tracking discrepancies. These issues…
Casino marketing and advertising is reaching new heights in 2024, and it should come as no surprise. The casino industry has always been quite profitable. Even as the global epidemic raged outside the door, the US online gambling market remained unmoved. According to one analysis, the gambling market is predicted to reach $674.7 billion by 2025, providing marketers with an ideal opportunity to capitalize on this lucrative market. Because of this expansion rate, the market…
Implementing multi-tier commissions in a casino affiliate program can be an effective strategy to incentivize affiliates and grow your program. With multi-tier commissions, affiliates are not only rewarded for their own sales but also for the sales made by their sub-affiliates. One tool that offers the option to set up multi-tier commissions is Scaleo. This feature allows you to set up multiple-tier commissions and pay commissions to parent affiliates based on the sales made by…
