Industry Best Practices Archives

In iGaming

Why Every Casino Needs an Affiliate Program in 2025?

November 26, 2024 13 Mins Read

The online gambling industry is expected to reach $153 billion by 2030. Can you afford to ignore the potential of casino affiliate programs? If you’re serious about capturing this massive market growth, affiliate marketing isn’t just an option—it’s your growth engine. The highly competitive iGaming industry demands ongoing innovation, making affiliate programs essential for maintaining a competitive edge. They offer a direct route for boosting revenue and foster opportunities for brand growth, player loyalty, and deeper market…

In iGaming

What is the Best Tool for iGaming Affiliate Managers in 2025?

October 17, 2024 11 Mins Read

Affiliate marketing has become a significant factor in an industry characterized by high stakes and intense competition. Affiliate marketing offers the opportunity to increase target group reach, drive traffic and ultimately increase sales. Research shows that affiliate programs have the potential to increase a company’s revenue by 15-30%. In casinos, where every player matters, this can lead to significant profits. Did you know that in 2022, affiliate marketing spending in the United States alone was…

In iGaming

10 Ways to Maximize ROI: How the Right Affiliate Software Can Pay for Itself (and More)

February 27, 2024 23 Mins Read

Want to make your casino’s ROI the best it can be? A crazy number — 81% of brands have gone to affiliate marketing for a good reason: people say they’re earning about a quarter of their sales through affiliate channels. To give you an idea, that all adds up to about $8.2 billion in the U.S. alone. But you must be wondering how some brands are not only getting back what they spent on software…

In iGaming

10 Ways to Mastering Complex Commission Structures in iGaming Affiliate Marketing

February 13, 2024 10 Mins Read

Are you tired of feeling overwhelmed by intricate commission structures in iGaming affiliate marketing? As a casino operator, mastering these complex frameworks is not just beneficial—it’s essential for maximizing your profits and gaining a competitive edge in the industry. Understanding the challenges and advantages of implementing sophisticated commission systems can significantly impact your success in the iGaming realm. Let’s delve into the intricacies together and uncover the strategies that will propel your casino operation to…

In iGaming

The Future of Casino Marketing: How Technology is Revolutionizing Affiliate Partnerships?

February 12, 2024 21 Mins Read

Did you know that the online gambling market is on track to exceed $127 billion by 2027? This staggering figure is not just a testament to the industry’s growth but to the transformative power of digital marketing for casinos. With the future of casino marketing unfolding before us, have you ever pondered the potential lying within your digital devices for shaping your gambling experiences? How are sophisticated technologies altering the once static world of casino…

In iGaming

Launching a Profitable Casino Affiliate Program in 5 Steps

February 9, 2024 19 Mins Read

Imagine an industry where over $50 billion is spent in online casinos globally each year. Now, imagine tapping into that market not as a gambler, but as a savvy marketer. Sounds intriguing? This is the powerhouse that is the casino affiliate program market, a lucrative niche ripe for the plucking by astute digital marketers. But where do you begin, and how can you carve your slice of this multi-billion dollar industry without falling prey to…

In iGaming

How to Manage Multiple Casino Affiliate Programs From One Dashboard?

January 29, 2024 16 Mins Read

One unified affiliate marketing management dashboard for all casino websites and campaigns is every affiliate manager’s dream! The casino industry is always at the forefront of innovation, with dynamic shifts and advancements like AI integration. In 2024, casino operators are using affiliate marketing as a key strategy to drive growth and revenue. However, managing multiple affiliate programs can be complex and time-consuming. In this blog post, you will learn how to simplify the process, streamline…

In iGaming

Casino Affiliate Management – The Ultimate Guide for 2025

November 6, 2023 18 Mins Read

Casino affiliate management is changing significantly thanks to the evolution AI is making on the market. Many iGaming operators use affiliate management solutions to boost their marketing efforts significantly. It assists casinos in developing and maintaining fruitful relationships with their affiliates, as well as increasing the returns on their advertising spending. And, for online casinos, using affiliate marketing is a smart move to boost their promotional efforts. This approach lets operators kick things off on…

In iGaming

10 Game-Changing UX Design Tactics for iGaming Affiliate Platforms

April 28, 2023 5 Mins Read

An affiliate platform with a sharp UX design doesn’t just look better—it performs better and, most importantly, earns better. For iGaming operators, every second affiliates spend on your platform is a chance to convert that time into revenue. But how does UX play into this? Looking to level up your iGaming strategy? Scaleo is the leading iGaming affiliate software. Thanks to advanced analytical features and built-in optimization & automation tools, Scaleo’s affiliate campaign management software…