The iGaming industry is placing its bets on some staggering numbers! What about the iGaming industry? A wild ride. It’s more than just luck; it’s about data. And plenty of it. Understanding the numbers is critical, whether you’re a casino operator, an affiliate marketer, or just curious about where the chips will fall in 2024. These statistics, which range from player behavior and market trends to the most recent technological disruptions, are more than just…
Any betting affiliate program is destined to succeed if it has a cutting-edge platform that includes all the most recent tools and features and allows it to operate smoothly. However, an effective marketing strategy is also required to attract new users to the platform. Several sports betting platform owners use various sports marketing strategies to attract new punters to the platform. These strategies include content marketing, bonuses, social media campaigns, mobile marketing, email marketing, and…
Scaleo recently had the privilege of attending the prestigious i-Con Affiliate Conference in Cyprus, one of the industry-leading events for affiliate marketing. This convention is well-known for gathering top minds and innovators from across the world, and our experience there surpassed our expectations in every way. From day one, we were greeted by the buzz of ideas and the warm company of our industry peers. This sense of community and collaboration was the foundation of…
