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Betting affiliate program can be considered successful, when you have a cutting-edge sports betting platform that includes all of the most recent tools and features. However, an effective marketing strategy is required to attract new users to the platform. Several sports betting platform owners use various sports marketing strategies to attract new punters to the platform. These strategies include content marketing, bonuses, social media campaigns, mobile marketing, email marketing, and other tactics. Nonetheless, there is…

Scaleo recently had the privilege of attending the prestigious i-Con Affiliate Conference in Cyprus, one of the industry-leading events for affiliate marketing.  This convention is well-known for gathering top minds and innovators from across the world, and our experience there surpassed our expectations in every way. From day one, we were greeted by the buzz of ideas and the warm company of our industry peers. This sense of community and collaboration was the foundation of…