iGaming content marketing is as important for the overall marketing strategy of the casino, as other channels, such as ads and campaigns. High-quality content is a precious commodity, especially in the competitive world of iGaming marketing. Big players, like Disney and Netflix, have already recognized the vital role of content marketing, with top firms investing a whopping $140 billion in 2022 alone. As a business owner in the hyper-competitive iGaming industry, engaging your audience is…
Casino influencer marketing is expected to bloom in 2024. But… Promoting iGaming partner offers through influencers might not be something you have considered so far. Ever since social media earned enormous popularity, the iGaming industry has started to rely heavily on the power of influencer marketing. In fact, a recent study by Playtech showed that almost 60% of online casino operators use some form of influencer marketing as part of their overall marketing mix. And…
Affiliate marketing is one of the most powerful digital channels for companies looking to reach their target audiences and drive growth. As technology evolves, businesses need to stay ahead of the game and prepare for the future. So, what changes can we expect in the world of affiliate marketing over the next three years? Affiliate marketing will shift dynamically over the next few years as more businesses embrace it as a key part of their…
