Mobile attribution. Sounds like tech jargon, right? But if you’re hustling in the mobile gaming space, it’s the secret key to figuring out what’s actually working in your marketing. You know that feeling when you drop a ton of cash on ads, and then you’re like, “Did that do anything, or was I just burning money?” Well, mobile attribution’s here to take the guesswork out of the picture. Let’s break it down. Mobile attribution is…
Analyzing “GGR” and “NGR” isn’t easy and may sound like technical jargon, but… If you’re in the casino business, these metrics aren’t optional — they’re your lifeblood. The online casino industry has exploded over the last two decades, attracting players from all over the world thanks to high-speed internet and 24/7 accessibility. But there is also a flip side to the coin: with this growth comes fierce competition. You’re not just in it to attract…
Performance marketing and brand marketing aren’t the same thing, but is brand marketing, compared to performance marketing – falling into oblivion in 2024? Many companies that sell directly to consumers are concerned with performance marketing, putting branding on the back burner in today’s world. However, favoring one technique over the other has serious consequences. Performance Marketing vs Brand Marketing Now, let’s compare performance marketing and brand marketing: AspectPerformance MarketingBrand MarketingObjectiveDrives immediate sales or conversions.Builds brand…
