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Custom reports and dashboards are becoming the new norm in 2024, and there is no reason why you wouldn’t use them to maximize your profits. Picture having the­ key to boosting your casino affiliate performance­ and data analysis. Yes, custom reports and dashboards are your secre­t tools for enhancing tracking accuracy and efficiency. The­y will give you a competitive advantage­ in the exciting world of affiliate marke­ting. Scaleo.io custom casino affiliate marketing campaign dashboard If…

When was the last time you saw a big change in gambling affiliate marketing? If you keep an eye on the industry, you’ve probably seen automation trends in gambling affiliate marketing. You might also know about the strong effects of machine learning in the gambling industry. But, are you really using these new tools to grow in a tough market? Today, artificial intelligence in affiliate marketing is not just a future idea but a real…

The world of sports betting has been thriving year-on-year since the US Supreme Court decided in 2018 to change the way it worked. From bettors rushing to the online sites to place their bets to regulars heading to the sportsbooks to win a slice in this very busy market — one thing that reigns supreme over all of the betting brands is their digital marketing strategy. With the online betting business set to reach $61.7…

Boosting your iGaming advertising isn’t easy, but it can be done. Are you interested in improving your iGaming ad strategies for better results? Embark on our guide, which has been specially made for iGaming operators who want to improve their advertising. It is very important to stand out in the competitive world of iGaming. If approached properly, your iGaming ads can reach its peak. Here’s why effective advertising matters most in the iGaming industry where…

We’ve been running around like busy bees in our tech kitchen, and guess what? It’s cooked. And it’s ready to be taken out of the oven! We cannot wait to introduce you all to our latest software update, which has been in the works for a while now. This is no ordinary update; it is more like a power-up for your affiliate management game. Yes, March 2024 brought a significant update to Scaleo’s platform, enhancing…

Do you want to optimize your affiliate marketing strategy in the highly competitive world of iGaming? Are you looking to skyrocket your conversions and stay ahead of the competition? Then, it’s time to unlock the power of A/B testing with AI. 👉 Read our blog post on 10 Ways to Do A/B Testing in iGaming Campaigns But before we dive into the game-changing benefits of this dynamic duo, let’s take a look at some eye-opening…

Did you know that a staggering 16% of all online sales in the US and Canada are attributed to the powerhouse of affiliate marketing? Now, imagine tapping into that potential through successful casino affiliate recruitment. But here’s the real challenge – how do you lure the crème de la crème of affiliates to your casino brand in a market that is as saturated as it is competitive? (Spoiler alert: we will tell you in this…

The affiliate campaign optimization process is a must in 2024, as the iGaming niche is getting more competitive and the technology around it evolves. Whether you’re an established iGaming operator or just stepping into the arena, the strategies you employ in your affiliate marketing campaigns can make all the difference between a good bet and a jackpot win. In this comprehensive guide, we’ll be diving deep into the art and science of optimizing affiliate marketing campaigns…

Are you looking to elevate your online casino’s marketing game? If so, you’re not alone in this dynamic age where traditional marketing methods rapidly evolve. With its fiercely competitive landscape, the online casino industry demands innovative strategies to stay ahead. This is where the power of influencer and partner marketing, particularly with tools like Scaleo, comes into play. The Evolving Landscape of Online Casino Marketing Over the years, we’ve seen shifts from basic banner advertisements to…

iGaming email campaigns can either be a huge success or a huge failure. Are you tired of your email campaigns not producing the results you desire? Do you find creating compelling emails that engage iGaming players and drive clicks challenging? In this guide, we will walk you through the essential strategies for crafting killer email campaigns tailored to the iGaming industry. As an iGaming operator, you understand the significance of effective email marketing in engaging…