Using data-driven insights is crucial for maximizing marketing efforts in the iGaming industry. As data continues to shape the competitive arena of iGaming, understanding its impact on ROI and conversions is pivotal for marketers looking to stay ahead of the curve. 10 Ways How Big Data is Improving ROI and Conversions – Explained AspectExplanationCustomer Segmentation 🎯Big data enables iGaming marketers to segment their customer base more effectively based on demographics, behavior, and preferences. By targeting…