In recent years, the sports betting industry has exploded in popularity, thanks in part to changes in legal regulations and the growth of online betting platforms. But just how much are betting businesses spending to attract their ever-growing audience? More importantly, are these hefty marketing investments paying off? The Growth of the Betting Industry: A Quick Snapshot Did you know that the global sports betting market is expected to reach $140 billion by 2028, growing…
Betting campaigns in 2024 are as creative as they can get. However, launching a successful sports betting advertising campaign is not an easy task. There are many elements involved, platforms to leverage and messages to develop and distribute to attract new customers. On top of that, regulations are complex and are constantly evolving. How do you effectively break through the noise and connect with your target audience? We’ve been in the affiliate sports betting industry…
